- Tyla becomes the first African artist to receive an official Bratz Celebrity Collector doll, joining a small lineup that includes Kylie Jenner and Karol G.
- The $75 doll launches July 27 on Bratz.com (limit two per customer), with two looks: her 2024 Met Gala Balmain gown and a stage-ready outfit.
- It debuted July 24 at a Bratz pop-up inside NYC's FAO Schwarz, where the first 100 buyers got an autograph and meet-and-greet with Tyla.
- The release lines up with Tyla's sophomore album, APOP, and her newly announced APOP World Tour, opening in Paris on October 12.
Tyla has made history as the first African artist to land an official Bratz Celebrity Collector doll. The limited-edition figure launches July 27 on Bratz.com for $75, capped at two per customer, placing the South African singer alongside a small club of stars Bratz (the fashion-doll brand under MGA Entertainment) has turned into dolls, including Kylie Jenner and Karol G.
The doll ships with two looks pulled from Tyla’s real wardrobe: a sculptural recreation of her 2024 Met Gala Balmain gown, complete with a miniature hourglass purse, and a performance-ready outfit with a sequined mini skirt, crop top, and gold chain belt carrying a Bratz charm.
It also comes with award trophies, gold jewelry, a mini vinyl of her self-titled debut album, a mini magazine, a microphone, and a pet tiger, finished off with her signature braided bob and beauty marks.
The collaboration closes the loop on a wish Tyla voiced in 2024, after fans circulated Bratz-style fan art of her online.
The doll made its physical debut on July 24 at a Bratz pop-up inside FAO Schwarz at Rockefeller Plaza, where the first 100 buyers scored an autograph and meet-and-greet with Tyla.
The timing tracks with two other big moments: her sophomore album, APOP, and the newly announced APOP World Tour, which opens in Paris on October 12 and runs through January across Europe, North America, and Africa. It all builds on her 2024 Grammy win for Best African Music Performance.
Tyla’s toy-aisle moment fits a pattern rippling through pop culture right now. Rival Mattel recently turned Miley Cyrus into an official Barbie doll, and just yesterday put WNBA star Angel Reese in Barbie form alongside a matching Reebok sneaker colorway.
Beyond Bratz, Tyla has built out a broad portfolio including Alo, Beats By Dre, Bose, plus more recent tie-ins with Nike, Pandora, and H&M. She has her own tie to drinkware brand Stanley 1913, which also tapped Karol G for a tumbler collection in March.
Takeaways
This isn’t just a novelty toy; it’s a calculated culture play. Bratz has spent the past two years courting global music stars (Karol G, now Tyla) to stay relevant against Mattel’s Barbie, which is running its own celebrity-doll streak with Miley Cyrus and Angel Reese.
For Tyla, the doll isn’t a standalone moment either; it’s dropping in the same week as her album and tour announcement, turning a toy launch into a full-blown rollout for her APOP* era.
Does landing a Bratz doll signal a new tier of pop stardom, on par with award wins or chart records? Will Bratz and Barbie’s celebrity-doll rivalry push more artists to negotiate toy deals into their album campaigns? How much does representing the “first African artist” milestone matter to Tyla’s global fanbase versus the doll itself?
