- Tash Sultana has signed with Creative Artists Agency (CAA) for live music and touring representation across North and South America, with Mike Mori and Julie Greenberg as her agents.
- She continues with One Fiinix Live for Europe/UK touring representation.
- Management stays with 900 Management and Da Vinci Music Group, PR remains with Great Company Collective, and she stays signed to BMG as her record label.
- The signing lands mid-way through her Return to the Roots tour, which has already spanned South America, North America, and Europe since late 2025.
Tash Sultana has signed with Creative Artists Agency (CAA) for live music and touring representation in North and South America. Agents Mike Mori and Julie Greenberg will now handle the Australian multi-instrumentalist’s bookings across both continents.
The Melbourne-born artist, known for looping her way through guitar, keys, and brass as a one-person band, built an international following on viral bedroom videos of “Jungle” and “Notion” before headlining Red Rocks and Glastonbury.
She’s kept that momentum going: her Return to the Roots tour launched in Buenos Aires in November 2025, with stops in Rio de Janeiro and Mexico City, before a spring/summer North American run that included Bonnaroo, BottleRock Napa Valley, and California Roots, closing out at Chicago’s The Salt Shed.
The trek then moved into Europe in March, with festival dates in Bulgaria, Lithuania, and Poland booked for this August.
The CAA move follows Sultana’s signing with BMG in May 2026, her first global record label partnership after building her career as an independent artist. That deal covers future releases plus her existing catalogue, which reverts to BMG in 2030.
She continues with One Fiinix Live for representation across Europe and the UK. On the management side, Sultana stays with 900 Management and Da Vinci Music Group, and keeps Great Company Collective handling her public relations.
CAA’s touring division has stayed busy signing talent this year. The agency landed Ari Lennox for worldwide representation off the back of her album Vacancy and a sold-out North American tour, brought on Bebe Rexha for worldwide booking following her visual album Dirty Blonde, and reunited with Florida Georgia Line ahead of the duo’s comeback shows at CMA Fest.
Takeaways
Splitting territory-specific representation is common for artists with a truly global footprint, and pairing CAA’s North/South America reach with One Fiinix Live’s European operation suggests Sultana’s camp is betting on continent-by-continent specialization rather than one all-in-one shop.
Landing right after her BMG signing, this reads like a broader infrastructure build behind a new label era, not a standalone booking swap.
Will the CAA pairing set up bigger North and South American festival headline slots down the line? Does the timing hint that a new album cycle is closer than fans think?
