- Ice Spice launched her debut fragrance, In Ha Mood Eau de Parfum, exclusively on Ulta Beauty's TikTok Shop on July 22, 2026, ahead of a full Ulta.com rollout in late August.
- The scent was developed through a licensing partnership with Revlon, first announced in May 2025, and comes in three sizes ranging from $28 to $79.
- In Ha Mood is a fruity floral scent built on Queen Royale Accord, Majestic Rose, and Vanilla Absolute, named after Ice Spice's 2023 single of the same title.
- The launch drops amid one of Ice Spice's busiest endorsement stretches yet, including a Wendy's ad campaign and a new Fortnite skin.
Ice Spice has entered the beauty business with In Ha Mood Eau de Parfum, her debut fragrance, now live exclusively on Ulta Beauty’s TikTok Shop. Ice Spice hosted a TikTok Shop livestream on July 22, 2026, to introduce the scent, which gets a wider release on Ulta’s website in late August.
The fragrance comes in three sizes: .33 oz for $28, 1.0 oz for $58, and 3.4 oz for $79. Ulta describes it as a fruity floral blend built around Queen Royale Accord, Majestic Rose, and Vanilla Absolute, packaged in a pink, butterfly-detailed bottle.
In Ha Mood takes its name from Ice Spice’s 2023 single of the same title, which appeared on her debut EP, Like…? The scent grew out of a licensing partnership with Revlon, announced in May 2025, when Ice Spice described the collaboration as a chance to build a fragrance line that reflects who she is and encourages fans to embrace their own individuality.
The launch lands during one of Ice Spice’s busiest brand stretches yet. In May, she starred in Wendy’s viral “Ice Spicy” campaign, sparked by a real-life fast-food dust-up that went viral online.
This week, Epic Games also added her second Fortnite skin, “Bikini Bottom Ice Spice,” to the Item Shop as part of the game’s SpongeBob crossover. Between fashion, food, fragrance, and gaming, her endorsement calendar keeps expanding.
Ulta Beauty, for its part, keeps leaning on culture-driven launches to draw shoppers. The retailer recently rolled out a Supergirl-inspired makeup collection tied to actress Milly Alcock‘s big-screen debut in the role, continuing a pattern of pairing rising stars with pop-culture moments.
Away from the beauty counter, Ice Spice remains active on stage. She joined ASAP Rocky as a surprise guest during the final date of his Don’t Be Dumb Tour in Newark, New Jersey, days before her fragrance’s TikTok Shop debut.
Takeaways
This is Ice Spice’s first personal fragrance line, capping more than a year of behind-the-scenes work since her Revlon deal was first announced in 2025.
Debuting it exclusively through TikTok Shop before a wider Ulta.com release shows how retailers are using social commerce to build hype before a full launch, and it lands right as Ice Spice’s brand calendar is exploding across fast food, gaming, and now beauty.
Will TikTok Shop exclusives become the standard rollout playbook for celebrity fragrance launches? Can In Ha Mood hold momentum once it moves off the TikTok hype cycle and onto Ulta’s regular shelves? Could In Ha Mood’s success open the door to future scents tied to her other songs?
