- Venezuelan band Rawayana has signed with United Talent Agency (UTA) for global representation across live touring, media, filmed entertainment, and brand partnerships, with agents Jbeau Lewis, Carlos Abreu, Kirk Taboada, and Ashley Ramos leading the account.
- The signing comes mid-tour: their "¿Dónde Es El After? World Tour" is already underway with sold-out Movistar Arena dates in Bogotá, Madrid, Buenos Aires, and Santiago, plus two nights at Miami's Kaseya Center.
- Their 2026 album ¿Dónde Es El After? has surpassed 200 million streams, the biggest debut of their career , adding to a catalog that includes multiple GRAMMY and Latin GRAMMY wins.
- Sound Of Light Entertainment, Brocoli Records, and Imagine It Media remain in place for management and publicity.
Rawayana, Venezuela’s multiple GRAMMY and Latin GRAMMY-winning band, has signed with United Talent Agency (UTA) for global representation in all areas (live touring, media, filmed entertainment, and brand partnerships).
The account is led by agents Jbeau Lewis, Carlos Abreu, Kirk Taboada, and Ashley Ramos. Previously, the band’s touring was booked at Creative Artists Agency (CAA).
The news drops mid-tour: Rawayana’s “¿Dónde Es El After? World Tour” launched in April at Bogotá’s Movistar Arena, with sold-out stops ahead in Madrid, Buenos Aires, Santiago, and Miami’s Kaseya Center. The North American leg, co-promoted by Live Nation and Rimas Nation, opens October 15 in San Francisco.
Much like Dani Barranco’s recent WME deal, this signing reflects agencies’ surging appetite for proven Latin alternative crossover acts. Rawayana’s 2026 album ¿Dónde Es El After? has crossed 200 million streams, their biggest debut ever.
Their 2023 project ¿Quién trae las cornetas? earned a GRAMM for Best Latin Rock or Alternative Album and a Latin GRAMMY for global hit “Feriado”; viral cut “Veneka” added a Latin GRAMMY for Best Latin Electronic Music Performance.
With 1.7 billion global streams, a Coachella résumé, and collaborations with Natalia Lafourcade and Nathy Peluso, Rawayana joins UTA’s Latin roster alongside Bad Bunny and Karol G. Like Moriah’s recent CAA deal, it signals Latin alternative as an undeniable top-tier agency priority.
Sound Of Light Entertainment (Rest of the World) and Brocoli Records (Puerto Rico) continue as managers; Imagine It Media handles publicity.
Takeaways
This is more than a routine agency change, it’s a statement of intent. Rawayana arrives at UTA as a fully proven global act: sold-out arenas across three continents, Grammy hardware in hand, and 1.7 billion streams backing them up.
The four-agent setup is notable: Jbeau Lewis engineered Bad Bunny’s record-breaking touring years and helped Karol G set the all-time touring record for a Latin female artist. Kirk Taboada, based in Miami, is UTA’s dedicated Latin live specialist. Put those two together with Carlos Abreu and Ashley Ramos and you have one of the most formidable Latin booking teams in the business.
Beyond touring, UTA’s strength in filmed entertainment and brand partnerships gives Rawayana a real shot at expanding their footprint far beyond the stage.
With Jbeau Lewis, the same agent behind Bad Bunny’s history-making tours, now in their corner, how big could Rawayana’s next headline run realistically get? Could UTA’s brand and media divisions push Rawayana into mainstream U.S. pop culture conversations in ways touring alone never could?
