- Kentucky forward Milan Momcilovic signed his first local NIL deal with Paul Miller Ford, a Lexington-based Ford dealership, on June 7, 2026.
- The dealership gifted him a fully loaded white Ford Expedition.
- The deal sits apart from Momcilovic's collective NIL package with Kentucky, reportedly north of $6 million, one of the richest in men's college basketball this offseason.
- He joins head coach Mark Pope, football coach Will Stein, women's basketball coach Kenny Brooks, and center Malachi Moreno among Paul Miller Ford's other Wildcats.
Milan Momcilovic has a new ride to match his new home. The Kentucky Wildcats forward landed his first local NIL deal on June 7, 2026, gifted a white Ford Expedition as part of the Paul Miller Ford partnership.
It’s Momcilovic’s first endorsement deal since his agents at Excel Basketball guided his transfer from Iowa State, and his first tie to the dealership.
The deal sits apart from his collective NIL package with Kentucky, reportedly north of $6 million, among the richest in men’s basketball alongside fellow transfer Tounde Yessoufou, who just landed his own Reebok deal.
Momcilovic isn’t the dealership’s only Wildcat. Head coach Mark Pope, football coach Will Stein, and women’s basketball coach Kenny Brooks are also part of the Paul Miller Ford family, joining center Malachi Moreno, who drove off with an F-150 last season.
After hitting 48.7% from three and earning All-Big 12 honors at Iowa State, Momcilovic now headlines a Kentucky roster chasing a preseason top-25 ranking.
Local deals like this, paired with bigger swings like Raven Johnson’s Aflac partnership and the Wendy’s NIL Dunk Team signings, show how layered college NIL portfolios have become.
Takeaways
Local dealerships are turning into smart, low-cost NIL plays, trade a six-figure paycheck for a six-figure SUV and pick up instant goodwill in a basketball-obsessed town in the process.
Momcilovic’s $6M+ Kentucky package dwarfs a free Expedition, but the symbolism matters: he’s already a fixture in Lexington before he’s played a single possession in blue and white.
Paul Miller Ford isn’t chasing one star, it’s locking up an entire program, three coaches and two players deep. That’s a brand betting on the whole Kentucky basketball ecosystem, not just a name.
Will more local businesses copy Paul Miller Ford’s “sign the whole program” playbook instead of chasing a single superstar? Could hyper-local deals like this become the next benchmark for measuring grassroots NIL ROI?
