- Mika Abdalla is the face of Urban Decay's new Ghosting Trio, confirmed as her first-ever beauty campaign.
- The launch introduces three products: Ghosting Paste, Ghosting Powder, and Ghosting Spray, which Urban Decay calls the world's first tinted dry aerosol setting spray.
- All three retail for $34 and are live now at UrbanDecay.com, Sephora, Ulta, and TikTok Shop; international rollout starts September 2026.
- The campaign reframes "ghosting" as leaving behind what no longer serves you, tied to Abdalla's breakout year on Prime Video's Off Campus.
Urban Decay has named Mika Abdalla the face of its new Ghosting Trio, a three-piece blurring prep-and-set collection built around the brand’s “Perform, Don’t Conform” mantra.
Announced August 3, 2026, the launch centers on three new products: Ghosting Paste, a silicone-free, pore-blurring primer; Ghosting Powder, a five-shade targeted setting powder; and Ghosting Spray, a loose-powder formula in dry-aerosol form.
Each retails for $34 and is available now at UrbanDecay.com, Sephora, Ulta, and TikTok Shop, with the Paste currently exclusive to UrbanDecay.com and Ulta ahead of a wider 2027 retail push.
“I’m all about anything that skips the BS and saves me time,” Abdalla said of the campaign, adding that the spray lets her “touch up in seconds.” Anika Majithia, Urban Decay’s global head, called the format a genuine industry first and named Abdalla “the perfect partner” for a message built around owning who you are.
The deal marks Abdalla’s first-ever beauty campaign. The actress is coming off a breakout stretch: she stars as Allie Hayes in Off Campus, Prime Video’s adaptation of Elle Kennedy‘s novel series that premiered in May 2026, following earlier roles in Project Mc², HBO Max’s The Pitt, and Suits LA.
For Urban Decay, the campaign extends a run of youth-driven ambassador picks: WNBA star Cameron Brink signed on in October 2024, and Dove Cameron joined the following August.
Abdalla’s debut also lands amid a broader wave of 2026 beauty-ambassador news: Zendaya was just named Prada Beauty’s global ambassador for Paradoxe, while Emma Mackey returned as the face of Burberry Beauty’s Goddess Amber Vanilla launch.
Takeaways
Urban Decay isn’t reaching for an established A-lister here; it’s betting that Off Campus‘s streaming buzz converts directly into shelf sales, a faster and riskier ambassador strategy than the brand’s usual multi-year plays.
It’s also leading with genuine product innovation (a first-of-its-kind dry aerosol spray) rather than a shade extension, which raises the stakes if the format doesn’t perform as promised once reviewers get their hands on it.
Can a “first beauty campaign” push Abdalla into the same ambassador tier as Zendaya or Emma Mackey? Is Urban Decay’s rapid ambassador rotation (Brink, Cameron, now Abdalla) building loyalty, or just chasing momentum?
