Celebrity Name: Mel B
Brand Name: Revive Collagen
Deal Type: Brand Ambassador – Menopause Range
Announced: March 18, 2026
Impact: Elevates menopause conversations in mainstream beauty, strengthens Revive Collagen’s position in the women’s wellness market, and adds a high-profile advocacy platform to Mel B’s post-Spice Girls career
- Mel B (Melanie Brown MBE), the 50-year-old former Spice Girls star, has been named brand ambassador for Revive Collagen’s dedicated Menopause range, announced March 18, 2026.
- Mel B was selected for her “commitment to women’s health and empowerment,” with the singer saying the brand’s focus on supporting women’s wellbeing resonated deeply with her.
- Revive Collagen has a growing roster of high-profile UK ambassadors and has recently moved into major U.S. retailers including The Vitamin Shoppe and Ulta, with broader retail moves planned.
Revive Collagen, one of Europe’s fastest-growing ingestible collagen brands, has named Mel B, aka Scary Spice, as its newest brand ambassador, specifically for its Menopause range.
Melanie Janine Brown MBE, the 50-year-old who rose to global fame as part of the iconic Spice Girls, was selected by the brand for her “commitment to women’s health and empowerment.”
Mel B shared that she was drawn to Revive Collagen because of its focus on supporting women at every stage of the menopause journey.
The partnership is a natural fit for a brand already making waves in women’s wellness. Revive Collagen’s Menopause Max contains 10,000mg of Type 1 hydrolysed marine collagen per serving, along with 21 ingredients including Reishi mushroom, Lutein, Selenium, and Vitamins B6, B12, C, D, E and K, designed to reduce hot flushes, improve skin health and boost energy levels.
The global menopause wellness space is enormous: the number of menopausal women worldwide is estimated to reach 1.1 billion, and on average, women lose an extra 30% of collagen in the skin during the first five years of menopause.
Revive Collagen has a track record of high-profile ambassador deals, previously partnering with hairstylist Chris Appleton and TV personality Amanda Holden. The Mel B deal continues the brand’s strategy of aligning with bold, recognizable women.
This follows a broader industry trend of brands pairing with celebrities who genuinely connect with a product’s mission: Bella Hadid’s appointment as Global Beauty Ambassador for Prada and ROSÉ becoming the face of Levi’s are great references for authenticity-led ambassador deals in 2026.
The brand has recently expanded into major U.S. retailers including The Vitamin Shoppe and Ulta, with further retail moves planned.
On the personal front, Mel B is having a big 2026. She has been confirmed as a celebrity contestant on Netflix’s new spin-off series Squid Game: The VIP Challenge, and 2026 marks 30 years since the Spice Girls’ iconic debut, with the British Royal Mint announcing a limited-edition commemorative coin featuring all five members’ silhouettes.
Takeaways
This deal is more than a brand pairing, it’s a signal of where the wellness and beauty industries are heading. Celebrities in their late 40s and 50s are increasingly stepping into spaces that were previously considered “too niche” for mainstream marketing.
Mel B, at 50 years old and unafraid to talk openly about life in midlife, is exactly the kind of voice that brands, and consumers, are craving right now.
The menopause wellness category is arguably the most undercapitalized space in beauty and health. Brands like Revive Collagen that move early and build authentic celebrity partnerships stand to win serious consumer loyalty before the market becomes saturated.
How might this deal influence which celebrities become the next faces of age-inclusive beauty campaigns? As the Spice Girls’ 30th anniversary generates fresh Mel B buzz, how much does cultural timing play into the value of this partnership?
