- Indiana Fever guard Lexie Hull has teamed up with hair accessories brand TELETIES to launch a co-created collection of spiral hair ties, flat clips, and claw clips designed to move from game day to everyday wear.
- Hull's eight-item collection dropped in late April 2026, just days after she officially re-signed with the Fever on a two-year, $1.6 million contract.
- The partnership caps a stretch of rapid off-court expansion for Hull, who also recently co-launched FORTA Cosmetics and added several new brand deals to her growing portfolio.
- Even teammate Caitlin Clark took notice, jumping into the Instagram comments to request a few pieces, writing simply, "Slide me some."
Indiana Fever guard Lexie Hull has officially fronted her own collection with women-owned hair accessories brand TELETIES, founded in 2017 and known for its spiral, no-damage hair ties.
The curated, WNBA-inspired lineup includes large and small spiral hair ties, a versatile mix pack, flat round hair clips, and classic claw clips, all built to handle both high-intensity competition and off-court style.
The timing is sharp. Hull re-signed with Indiana on a multi-year deal, keeping the Fever’s core intact ahead of a season that has championship expectations.
On the court, she registered career highs in points (7.2), rebounds (4.3), and assists (1.8) last season, helping the team to a surprise semifinal berth despite a rash of injuries. She also won the inaugural Unrivaled title with Rose BC in 2025.
Off the court, Hull’s commercial reach has grown significantly. She recently partnered with KFC as part of the brand’s athlete marketing push, and launched beauty brand FORTA alongside former Stanford teammate Sarah Guller.
She also fronted an LG campaign on student-athlete mental health and holds existing deals with Athleta as a “Power of She” ambassador and OLIPOP.
Hull described the TELETIES collection as products she actually wears on and off the court, adding that getting to choose the colors and styles herself made the process especially personal.
Takeaways
This deal is a strong signal of where WNBA athlete branding is headed. Hull didn’t just lend her face to a product, she co-created it, selecting colorways and styles that reflect her real lifestyle.
That kind of creator-level involvement builds more authentic consumer trust than a traditional ambassadorship and gives the product a story.
For TELETIES, landing a player embedded in the most-watched team in women’s basketball right before the season opener is well-timed commercial strategy.
Hull’s portfolio is also becoming impressively diversified (spanning food, beauty, tech, wellness, fashion, and now accessories) all while she remains a complementary piece (not a superstar) on her team. That’s a notable marketing achievement. It suggests brands are increasingly betting on authenticity and relatability over pure celebrity status.
Is Lexie Hull building one of the most well-rounded off-court brands in the WNBA right now and does she deserve more credit for it? Does the athlete-as-co-creator model make you more likely to buy a product? How much does a WNBA player’s team success influence the commercial value of their personal brand deals?
