- DoorDash, Deliveroo, and Wolt have launched "Deliver Us to Fútbol," their first-ever joint international campaign, timed to their role as Official Tournament Supporters of the FIFA World Cup 2026.
- The campaign stars FIFA World Cup Champion Kaká, FIFA Women's World Cup champion Alex Morgan, and TikTok's most-followed creator Khaby Lame, running across TV, OOH, digital, audio, and social internationally.
- The campaign runs alongside DoorDash's seventh annual Summer of DashPass, with fan watch parties, festivals, rewards, and a chance for fans to win match tickets throughout the tournament.
- DoorDash has no prior partnership history with Kaká, Alex Morgan, or Khaby Lame, making this a brand-new trio for the platform's biggest global play to date.
DoorDash, together with its global portfolio of brands Deliveroo and Wolt, unveiled the three brands’ first-ever joint international campaign on May 28, 2026, as Official Tournament Supporters of the FIFA World Cup 2026.
Appearing in the spot are FIFA World Cup Champion and global football icon Ricardo Kaká, FIFA Women’s World Cup™ champion Alex Morgan, and international social media superstar Khaby Lame.
Produced with GUT Los Angeles and GUT Design, the spot follows the experience of a Dasher during the tournament and rolls out across TV, BVOD, OOH, paid digital, audio, and social channels internationally.
For DoorDash, it marks a sharp pivot back to high-profile celebrity marketing after the brand leaned away from celebrity-fronted campaigns in some markets in late 2025.
The platform tapped comedian Nate Bargatze for its Super Bowl 59 DashPass spot in February 2025, and 50 Cent for a rivalry-themed Super Bowl 2026 social campaign called “The Big Beef.”
Kaká arrives in the campaign fresh off his Adidas Predator 2026 signature boot release in April 2026 and a Kith x Adidas Football Spring 2025 campaign shot in Brazil.
Alex Morgan, who retired from professional soccer in September 2024, signed an exclusive memorabilia and trading card deal with Upper Deck in September 2025 as part of her post-playing career.
Meanwhile, Khaby Lame, a natural fit for a global campaign given his language-agnostic appeal, closed a landmark $975 million all-stock deal in January 2026 with Rich Sparkle Holdings. Lame had previously served as brand ambassador for Qatar National Bank during the FIFA World Cup in 2022.
Just as Alex Morgan and Christian Pulisic joined Pitbull in the Mondelez FIFA World Cup 2026 campaign, her appearance here cements her status as the go-to female face of the 2026 tournament cycle.
And much like how Uber Eats built its celebrity-heavy delivery brand playbook, DoorDash is now swinging hard with star power on the world’s biggest sporting stage.
Beyond the ad, DoorDash, Deliveroo, and Wolt are hosting local watch parties, fan festivals, and exclusive DoorDash Reservations offers in the US, giving fans ways to earn rewards and win match tickets throughout the tournament.
Takeaways
This campaign is DoorDash’s most ambitious marketing moment yet, and the choice of talent tells the whole story.
Kaká gives the campaign legend status and Brazilian soul. Alex Morgan bridges the gap between women’s sports and World Cup culture at a time when the USWNT is more visible than ever.
And Khaby Lame, with 360 million combined followers and a communication style that needs no subtitles, is arguably the smartest pick for a truly borderless campaign running across North America and Europe simultaneously.
DoorDash waited for the World Cup, arguably the planet’s biggest marketing moment, to debut its three-brand international identity. That’s a deliberate move, and one that suggests the Deliveroo and Wolt integration is now consumer-facing, not just structural.:
Does Khaby Lame’s $975M Rich Sparkle deal, which grants a third party exclusive commercial rights, create any complications for how brands like DoorDash structure future partnerships with him? Can delivery brands truly own a cultural moment like the FIFA World Cup?
