- Gracie Abrams is the new face of Chanel's Coco Crush Summer 2026 campaign, shot in a tropical setting.
- She wears the Coco Crush earring in beige and white gold with diamonds, plus the new supple choker in beige gold.
- The role builds on her January 2026 debut as a Coco Crush muse alongside fellow ambassador Jennie.
- Abrams has been a Chanel ambassador since 2025 and calls the pieces something she wears "like a second skin."
Gracie Abrams is spending 2026 as one of jewelry’s most visible faces. The Grammy-nominated singer now fronts Chanel’s Coco Crush Summer 2026 campaign, shot on a tropical beach and styled with a simple swimsuit and her signature pixie cut.
She wears the collection’s beige-and-white-gold diamond earrings alongside a new supple choker, bringing the fine jewelry line out of red-carpet territory and into everyday wear.
“These pieces practically never come off me day to day,” Abrams said, describing how she stacks and mixes them whether performing or dressing casually.
The campaign extends a relationship that began in earnest last year. Abrams became a Chanel ambassador in early 2025, then stepped into the Coco Crush muse role in January 2026 alongside Jennie, joined by a Chateau Marmont launch dinner.
Chanel has been busy elsewhere too: Jacob Elordi recently fronted its cinematic Bleu de Chanel L’Exclusif campaign, while Nicole Kidman, G-Dragon and Pedro Pascal led a star-studded Chanel eyewear push.
On the music side, Abrams is riding momentum toward her third album, Daughter from Hell, out July 17, with a supporting arena tour announced for later this year.
Takeaways
This campaign cements Abrams as one of Chanel’s most consistently deployed faces, not a one-off ambassador, but someone the house keeps building storylines around season after season.
Pairing a jewelry drop with an album rollout also shows how brands are timing luxury campaigns to a celebrity’s cultural peak moments rather than treating them separately.
How much does Abrams’ authenticity-driven songwriting brand translate into selling “everyday luxury” jewelry? With Chanel running simultaneous campaigns across fragrance, eyewear, and jewelry this year, is the house diversifying its star power or spreading it thin?
