- Chanel has unveiled its SS26 Eyewear campaign starring five House ambassadors: Nicole Kidman, G-Dragon, Pedro Pascal, Lily-Rose Depp, and Ayo Edebiri, shot by photographer Craig McDean.
- The collection incorporates signature House codes: diamond quilting, double-C motifs, tortoiseshell finishes, rhinestones, and CHANEL lettering, across sunglasses and optical frames.
- Nicole Kidman rejoined Chanel as a global ambassador in October 2025, more than two decades after fronting the iconic Baz Luhrmann-directed No. 5 fragrance campaign.
- G-Dragon has held his Chanel ambassador title since 2016, making history as the brand's first Asian male ambassador.
- Pedro Pascal, who was named a Chanel House Ambassador recently, continues growing his fashion credentials alongside a dominant Hollywood run.
Chanel has dropped its Spring/Summer 2026 Eyewear campaign, and the lineup is nothing short of a cultural moment. Photographed by Craig McDean in a clean portrait format, the campaign features five of the house’s ambassadors: each shot individually, allowing their distinct personalities to carry the frames.
Nicole Kidman wears oval tone-on-tone frames and tortoiseshell square eyeglasses. The Oscar winner, who recently starred in the Prime Video series Scarpetta and holds a global ambassador deal with Clé de Peau Beauté, returned to Chanel in October 2025, her first formal tie to the house since fronting the legendary Baz Luhrmann-directed No. 5 campaign in 2003.
Just as Margot Robbie and Kylie Minogue brought fresh star power to the Chanel 25 bag campaign, Kidman’s return signals Chanel’s strategy of pairing legacy cachet with a new creative era under director Matthieu Blazy.
G-Dragon, Chanel’s first-ever Asian male ambassador since 2016, wears graphic two-tone sunglasses and double-C frames. The K-pop icon is riding high off his 2025 studio album Übermensch, which swept Album of the Year and Song of the Year at the 2025 Melon Music Awards.
Pedro Pascal sports quilted sunglasses and aviator frames bearing CHANEL lettering. Lily-Rose Depp appears in oval and two-tone double-C styles, while Ayo Edebiri rounds out the campaign in oversized square frames.
Chanel has previously worked with Kendrick Lamar, A$AP Rocky, and Jacob Elordi, consistently broadening its star-studded footprint across cultures and industries.
Takeaways
Chanel’s SS26 Eyewear campaign isn’t just about sunglasses, it’s a masterclass in strategic ambassador diversity.
By assembling a lineup that spans Hollywood royalty (Kidman), Korean pop royalty (G-Dragon), prestige TV’s reigning leading man (Pascal), a generational fashion fixture (Depp), and Gen Z’s breakout actress (Edebiri), the house is speaking to five different audiences at once, without alienating a single one.
Kidman’s return arc is particularly compelling. A 20-year-gap comeback that flows naturally into a multi-campaign tenure shows that longevity and relevance aren’t mutually exclusive in luxury fashion.
And G-Dragon’s decade-long tenure with the house continues to be one of luxury fashion’s most culturally significant partnerships, one that helped pave the way for Korean artists to command space at the highest levels of European fashion.
Does assembling an ambassador lineup this diverse actually strengthen Chanel’s brand identity, or risk diluting it? With G-Dragon’s decade-long relationship with Chanel and his current chart dominance, is he the most impactful long-term luxury fashion ambassador in K-pop history?
