- Kelsey Plum officially departs Under Armour after a four-year run and signs with Adidas Basketball ahead of the 2026 WNBA season.
- She joins Candace Parker, Aliyah Boston, and Satou Sabally on Adidas' expanding women's basketball roster, with a signature shoe in development.
- Plum will wear the Adidas Crazy Energy for the remainder of the 2026 WNBA season while signature products are finalized.
- The deal adds to Plum's growing off-court portfolio, which already includes partnerships with Maker's Mark and AI platform Talk2Me.
Kelsey Plum has landed on the Adidas roster, as the apparel giant officially added the LA Sparks guard to its growing women’s basketball lineup. Plum had officially left Under Armour, having first signed with the brand in 2022 at the height of her stardom.
The split had been telegraphed for months. She wore Adidas throughout the Unrivaled winter season and kept wearing the three stripes all throughout Team USA practices.
A four-time All-Star and first overall pick in the 2017 draft, Plum is a two-time WNBA champion who is currently averaging 24.8 points and 6.9 assists per game for the Sparks in 2026. She joins WNBA stars Satou Sabally and Aliyah Boston, plus President of Women’s Basketball Candace Parker.
Adidas has been aggressively building out its women’s basketball portfolio, signing Satou Sabally in January 2025 as part of that push.
Off the court, Plum’s brand momentum has been building fast. She launched an AI twin of herself via Talk2Me and partnered with Maker’s Mark on a limited-edition bourbon called “Yam Jam by Kelsey Plum.”
Takeaways
This signing is about more than shoes. Adidas is clearly playing the long game in women’s basketball, stacking a roster that blends on-court performance with real cultural cachet.
Plum isn’t just a scorer; she’s a media personality, a brand builder, and now a face of one of the most recognizable sports brands on the planet. The fact that signature products are already in development signals Adidas is betting big on her star power.
With Parker running women’s basketball strategy at Adidas and Plum now in the fold, the Three Stripes are starting to look like the most intentional brand in the WNBA space.
With signature products already in the works, could Kelsey Plum become the face of Adidas women’s basketball the way Steph Curry was for their men’s side? Adidas now has Parker, Plum, Boston, and Sabally, is this the most star-powered women’s basketball roster any brand has assembled?
