- Chanel has released the official Bleu de Chanel L'Exclusif campaign film starring Jacob Elordi, directed by Academy Award winner Alfonso Cuarón, marking the first action-driven campaign in the fragrance's history.
- Titled The Chase, the film sets Elordi inside a suspense-driven Venice heist where a masked burglar steals a bottle of Bleu de Chanel L'Exclusif, triggering a high-style pursuit through rooftops and shadowy streets.
- Rather than the brooding stillness of past campaigns, Cuarón frames masculinity as fluid performance: agile, self-aware, and driven by motion over mystique.
- With Elordi at its centre, Bleu de Chanel L'Exclusif finds a face that feels entirely of the moment: polished, enigmatic, and impossible to fully decode.
Chanel has officially dropped The Chase, the debut campaign film for Bleu de Chanel L’Exclusif starring Jacob Elordi, directed by Academy Award winner Alfonso Cuarón.
The short film moves through a thrilling heist: Elordi pursues a masked thief through Venice, reclaims the bottle of Bleu de Chanel L’Exclusif, and the two eventually take off together into the night: cinematic, pacey, and a bold take on the iconic fragrance.
Chanel has never lacked cinematic ambition, but this marks a notable shift in tone, less brooding heartthrob, more elegantly reckless antihero. It’s a deliberate evolution from previous campaigns helmed by Martin Scorsese and Steve McQueen for predecessors Timothée Chalamet and Gaspard Ulliel.
The campaign also stars Libby Taverner, with the two creating an authentic dynamic built on spontaneity and intense exchanges, all immersed in blue, the foundational visual language of the Bleu de Chanel universe.
This isn’t Elordi’s first chapter with the Maison, he previously appeared alongside Margot Robbie in Chanel’s N°5 “See You at 5” campaign, directed by Luca Guadagnino.
The house has a consistent habit of building star relationships before going all in, a pattern also visible in its recent eyewear campaign featuring Nicole Kidman, G-Dragon, and Pedro Pascal.
Off set, Elordi is riding serious momentum. His Academy Award nomination for Guillermo del Toro‘s Frankenstein and his role as Heathcliff opposite Margot Robbie in Wuthering Heights have made him the defining leading man of 2026.
Beyond Chanel, he holds an active ambassador role with Bottega Veneta and has prior partnerships with Hugo Boss and Calvin Klein.
Takeaways
The Chase is the most significant proof yet that Chanel is deliberately reinventing what a fragrance campaign can be.
By bringing in Cuarón and framing desire through motion and pursuit rather than brooding stillness, the house is essentially arguing that the chase was always the point, and that possession is temporary but style keeps moving.
For Elordi, this campaign is perfectly timed, he’s not just famous, he’s critically validated, and The Chase leans hard into that energy rather than softening it for a fragrance format. The result feels less like an ad and more like a calling card.
The Chase is the first action-format Bleu de Chanel film, does this set a new creative standard that other luxury fragrance houses will feel pressure to match? Given how cinematic The Chase is, could this campaign expand Bleu de Chanel L’Exclusif’s appeal beyond its existing audience into a younger, action-film demographic?
