- Franc Fala has signed with Select Culture Agency for live music/touring representation across North America and South America, with agent Nikky Zimbrick leading the deal.
- He continues with Adapt Music Management for career management. The move ends his prior booking relationship with The Bullitt Agency.
- The signing adds him to a Select Culture roster that's grown quickly in 2026, including recent additions Mau P and Ben Sterling.
- The deal lands days after Fala released "Dirty Dancing," his debut Crosstown Rebels single with longtime collaborator Benja.
Franc Fala, the Amsterdam-based house producer behind the Afro-house breakout “Yamore,” has signed with Select Culture Agency for live music and touring representation across North America and South America. Agent Nikky Zimbrick is leading the deal.
Fala continues with Adapt Music Management for career management. The signing ends his prior booking relationship with The Bullitt Agency, which had handled his agency representation.
The deal lands at a busy moment for Fala. He and fellow Amsterdam producer Benja just released “Dirty Dancing,” their debut collaboration on Damian Lazarus‘s label Crosstown Rebels, their biggest team-up yet after earlier tracks like “La Luz.”
It follows “Yamore,” Fala’s collaboration with MoBlack, Salif Keita, and Cesária Evora, which has topped 300 million streams on Spotify and became a defining moment when its second half dropped at Brooklyn Mirage.
Fala’s 2026 touring calendar has already carried him through Gallery London, La Clairière in Paris, Flevopark’s No Art Closing Festival in Amsterdam, and Bonbonniere Marbella, building on 2025 stops at Pacha Ibiza, Ushuaïa, Tomorrowland, and Sziget.
The signing places Fala within a Select Culture roster that has expanded rapidly through 2026. The agency signed Mau P for Europe/UK and South American representation and added Ben Sterling for touring across Asia, Australia, and most of Europe/UK, while also bringing on agent Javier de Castro from Analog Agency.
Takeaways
This is a territory-specific build-out, not a full agency overhaul. Fala keeps Adapt Music Management steering his career while handing Select Culture the job of growing his footprint across two continents where house and Afro-house are both scaling fast.
For Select Culture, landing an artist coming off a Crosstown Rebels debut and a 300-million-stream single fits a clear pattern: the agency keeps adding buzzy house talent region by region rather than chasing single global deals.
Could this deal fast-track Fala onto more North and South American festival lineups in 2027? Does the Crosstown Rebels release signal a bigger label push to match his growing agency support? Is “Yamore’s” success translating into staying power beyond one breakout hit?
