- Ed Sheeran and Orange Amps have launched the Outlowd ES Series, three co-designed amplifiers (the ES3, ES60, and ES100), built for everything from bedroom practice to busking and live performance.
- The ES60, billed as the "ultimate busking amplifier," is the centerpiece of the range, packing 60 watts of battery-powered output, a built-in FX loop, and +48V phantom power.
- This collaboration marks Sheeran's first-ever signature amplifier, completing a gear lineup that already includes his Sheeran by Lowden guitar, Headrush Sheeran Looper pedals, and a 2024 PRS signature baritone electric.
- Beyond the hardware, the partnership champions grassroots music culture through the "Outlowd: Play It Home" campaign, which travels to cities including Nashville, Paris, Tokyo, and Toronto to spotlight local artists.
Ed Sheeran and Orange Amps have officially launched the Outlowd ES Series, a three-model line of signature amplifiers announced June 10, 2026.
Sheeran soft-launched the range during a surprise street performance in Ipswich, his hometown, plugging into the compact ES3 and playing hits like “Photograph” and “Shape of You” for shoppers at the Ipswich Waterfront.
The range includes the compact ES3 acoustic amp and Bluetooth speaker, the performance-focused ES60 2-channel portable busking amp, and the flagship ES100 acoustic amp and portable PA.
The collaboration also backs grassroots music through equipment donations, financial support to youth music programmes, and rehearsal space initiatives.
For Sheeran, this is no isolated deal, he is in the middle of a full gear empire expansion. Earlier in 2026, PRS Guitars added the SE Ed Sheeran Hollowbody I Piezo Baritone to its catalog in new colorways including Kaleidoscope and Pink Ombre, following a January Cosmic Splash limited edition.
His recent endorsements also include a brand collaboration with KidSuper announced on September 2025, alongside longstanding ties with Heinz since 2019.
Collaborating with Orange is a full-circle moment for Sheeran, who described it as a “pinch-me” experience after admiring the brand as a teenager.
Just as Jennie partnered with Beats By Dre on the Onyx Black Solo 4 Special Edition, artists are increasingly co-designing gear that reflects their personal story, not just lending their name to it.
Similarly, Pharrell Williams recently reunited with Moët & Chandon for a Summer 2026 Ice Impérial collection, another artist-brand pairing rooted in personal aesthetic and long-standing admiration.
For Orange, the ES Series marks a notable shift in audience. The brand built its legacy through rock royalty: Peter Green of Fleetwood Mac and Jimmy Page of Led Zeppelin were early champions of the Orange sound. Orange has expanded its roster to include artists from Linkin Park, Limp Bizkit, and Alice Cooper’s band.
Signing Sheeran, one of the world’s biggest pop-acoustic acts, signals a deliberate push beyond rock into mainstream and street-level music culture.
Takeaways
This isn’t just a signature amp story, it’s a statement about where music culture is heading. Ed Sheeran started on street corners, and now he’s built a co-designed amp specifically so the next generation can do the same. That’s a compelling origin-to-empire narrative that makes this partnership feel earned rather than manufactured.
For Orange Amps, landing Sheeran is a category-expanding move. The brand has historically been synonymous with high-gain rock tones and metal giants, but the ES Series is acoustic, portable, and accessible, a deliberate pivot toward a younger, busking-oriented demographic that Sheeran’s fanbase perfectly represents.
The “Outlowd: Play It Home” campaign adds another layer: this isn’t a product drop, it’s a grassroots music initiative with global legs. That kind of cultural mission gives both Sheeran and Orange something to sustain the story well beyond a launch day.
Does Sheeran’s ES Series create a new template for how pop artists approach gear endorsement: story-first, artist-designed, and community-driven? With Orange now appealing to acoustic and pop audiences, could the brand’s next major signing be in a completely different genre: country, folk, or even hip-hop?
