- Devin Booker has teamed up with McDonald's and Nike to release the Nike Book 2 McDonald's, a limited-edition sneaker in two colorways inspired by the turquoise-arched McDonald's location in Sedona, Arizona.
- A limited Friends & Family edition is available exclusively through a sweepstakes in the McDonald's app (May 22–28, 2026) with purchase of one of six new specialty drinks; the general release drops June 2 on Nike.com and at select retailers.
- The collaboration is rooted in Booker's personal backstory, he was a McDonald's All American in high school before becoming a five-time NBA All-Star, giving the partnership a built-in, authentic narrative.
- A one-day pop-up shop will be announced across McDonald's, Nike, and Booker's social media channels ahead of the June 2 general release, offering fans an early in-person purchase opportunity.
McDonald’s and Nike have joined forces with Phoenix Suns shooting guard Devin Booker to drop the Nike Book 2 McDonald’s, a limited-edition sneaker that bridges fast food culture and basketball in a way that actually makes sense.
The shoe comes in a turquoise colorway pulled directly from the McDonald’s restaurant in Sedona, Arizona, the only location in the world where the famous arches appear in turquoise rather than gold, a nod to the area’s striking natural landscape.
For Booker, the connection is personal: he was a McDonald’s All American before turning pro, and he’s kept ties to the brand through Ronald McDonald House charitable work over the years.
The Nike Book 2 McDonald’s arrives as Booker’s signature shoe line continues to gain momentum. The Nike Book 2 is his second signature shoe under the Swoosh, having debuted in January 2026, and has already seen several high-profile colorways this year, including an exclusive Don C player exclusive worn during the 2026 NBA Playoffs.
Off the court, Booker has been equally busy on the brand front. He recently partnered with prediction market platform Kalshi on a new campaign and continues his long-running deals with Nike, Sweetgreen, and Beats by Dre, among others.
This isn’t McDonald’s first run with NBA royalty. The chain has a storied history of basketball endorsements, from a legendary Super Bowl XXVII commercial featuring Michael Jordan and Larry Bird to a partnership with Kobe Bryant in the early 2000s.
More recently, McDonald’s teamed up with Angel Reese in early 2025 for its first-ever national meal collaboration with a female athlete.
The Friends & Family edition sweepstakes runs May 22–28 via the McDonald’s app, while the general release hits Nike.com and select retailers on June 2.
Takeaways
This deal is a masterclass in authentic brand storytelling. McDonald’s didn’t just slap its logo on a sneaker, it leaned into a real chapter of Booker’s life, his McDonald’s All American roots, and a specific piece of Arizona geography that means something to him personally. That’s the kind of layered narrative that sneakerheads, basketball fans, and casual consumers can all connect with.
For Nike, the McDonald’s collab keeps the Book 2’s momentum rolling well into 2026 with a headline-grabbing limited drop that drives urgency and app engagement for McDonald’s simultaneously. Both brands win on visibility without it feeling forced.
The sweepstakes mechanic, gating the limited pair behind a specialty drink purchase, is a smart traffic driver for McDonald’s new refresher lineup, which the brand has been pushing hard. It turns a sneaker launch into a full marketing funnel.
Does tying a limited sneaker drop to a food and beverage purchase set a new template for future NBA athlete brand collaborations? Could McDonald’s Sedona turquoise colorway spark demand for the actual restaurant location as a fan destination?
