- PATTERN Beauty launched its first-ever Vibrating Flat Iron on August 13, 2026, alongside a Detox Shampoo, Blow Out Primer, and Flexible Hold Spray.
- Founder Tracee Ellis Ross tapped Anderson .Paak and Ryan Destiny to front the campaign, both chosen specifically for their sleek, silky-hair looks.
- The flat iron uses ceramic-coated plates that vibrate up to 12,000 times per minute to cut down on snagging in textured hair.
Tracee Ellis Ross is bringing the heat to PATTERN Beauty, and she recruited two famous friends to help show it off.
On August 13, Ross unveiled PATTERN’s new Heat Essentials collection, headlined by the brand’s first-ever Vibrating Flat Iron. The tool uses ceramic-coated plates that vibrate up to 12,000 times per minute, aimed at reducing the multiple passes that can damage curly, coily, and tight-textured hair. It arrives alongside a Detox Shampoo, Blow Out Primer, and Flexible Hold Spray.
For the campaign, Ross tapped Anderson .Paak and Ryan Destiny, calling them the “dream” picks for silky, sleek hair. .Paak is known for his straightened bob as alter ego DJ Pee .Wee, while Destiny has built a reputation for polished, ultra-sleek styles on red carpets and stage.
This is a rare outside-talent move for a brand usually fronted solely by its founder. PATTERN’s only prior campaign with other stars came in June 2025, reuniting Ross with her Girlfriends castmates Jill Marie Jones, Golden Brooks, and Persia White for its first-ever TV commercial.
Ross has had a busy 2026 beyond PATTERN, too, recently fronting a designer eyewear capsule with Emmanuelle Khanh and signing a first-look TV deal with Fox Entertainment.
.Paak, fresh off directing his film *K-Pops!* and landing on the TIME100 list, recently starred in Visa’s “Pro Move” campaign, composing an original jingle for the brand; he’ll join Bruno Mars on the full Silk Sonic tour later this year.
Destiny performed at ESSENCE Festival 2026’s Aaliyah tribute this July and has previously endorsed brands like Adidas and AJ Crimson Beauty, alongside her acting work in Amazon MGM’s The Fire Inside.
PATTERN’s pivot to outside star power fits a wider 2026 pattern of haircare brands leaning on celebrity collaborators, like Crystal Renée Hayslett’s co-created collection with ORS Hair Care, which similarly banked on lived textured-hair experience to sell authenticity over star power alone.
Takeaways
This launch is less about a single product and more about PATTERN staking its claim beyond “curl care.” Casting .Paak and Destiny, neither typically associated with curl advocacy, signal that Ross is chasing versatility (curls and silk presses) rather than staying in a curl-only lane.
It’s also notable timing: this drops in the same year Ross is stretching into eyewear design and network television, suggesting PATTERN is one piece of a much bigger 2026 for her.
Does casting stars known for *straight* hair dilute or actually strengthen PATTERN’s curl-first identity? Could this nudge more curl-focused brands into launching heat tools of their own?
