Celebrity Name: Crystal Renée Hayslett
Brand Name: ORS Hair Care
Deal Type: Co-Creator & Brand Partnership
Announced: April 2, 2026
Impact: Expands ORS’ presence in the textured-hair market with a science-led, celebrity-backed line, while strengthening Hayslett’s brand as a beauty and lifestyle entrepreneur connected to her “sweeties” fan community
- Crystal Renée Hayslett co-created the new ORS Unapologetic collection with ORS Hair Care, a science-backed, 6-product line designed specifically for curls and coils targeting length retention and styling.
- The collection is anchored by 100% authentic Batana Oil sourced directly from Honduras, paired with ORS’s proprietary ProLength Blend to nourish follicles, support scalp health, and strengthen hair from root to tip.
- Hayslett was deeply involved in the entire R&D process, personally testing every formula on her natural hair and sending formulas back for refinement if they didn’t meet her performance standards.
- Products are priced between $11.99–$12.99 and will be available at orsunapologetic.com, Amazon, and select beauty supply stores starting April 2026, with an in-person launch activation at the World Natural Hair Show in Atlanta, Georgia, April 18–19, 2026.
Crystal Renée Hayslett, best known for her career-making role as Fatima Wilson on BET’s Sistas and its spinoff Zatima, has officially stepped into the beauty space.
The actress, producer, and host of the Keep It Positive, Sweetie podcast has co-created ORS Unapologetic, a brand-new six-product hair care collection with textured hair giant ORS Hair Care, announced April 2, 2026.
The science-backed line is built specifically for curls and coils, targeting length retention and scalp health through a proprietary ORS ProLength Blend and 100% authentic Batana Oil sourced directly from Honduras.
Hayslett wasn’t just a face for the brand, she was embedded in the R&D process, personally testing every formula and sending formulas back for refinement when they didn’t perform.
This kind of deep co-creator model is becoming a defining trend in celebrity brand deals. Just as Sabrina Carpenter partnered with Airbnb on an immersive Coachella activation that went beyond a typical endorsement, Hayslett brings genuine product ownership to this collection, not just her face.
And similar to how Renee Rapp’s collaboration with Stella McCartney for the Falabella campaign leaned into authentic brand alignment, Hayslett’s partnership with ORS is rooted in her own lived experience with textured hair.
The full six-product collection, priced between $11.99 and $12.99, launches on orsunapologetic.com in April 2026, with retail availability on Amazon and in select beauty supply stores. Consumers can experience the line in person at the World Natural Hair Show in Atlanta, Georgia, April 18–19, 2026.
Takeaways
This deal is more than a celebrity endorsement, it’s a blueprint for what authentic co-creation looks like in 2026. Hayslett didn’t just lend her image; she was in the lab. Every formula that didn’t meet her standards got sent back. That level of creative control is rare, and it sends a clear message to consumers: this product was made for them, not just at them.
For ORS Hair Care, pairing its decades of science and formulation credibility with Hayslett’s massive, loyal fanbase, built through authentic representation of textured hair on-screen, is a savvy move.
The price range ($11.99–$12.99) also positions the collection as accessible and inclusive, not gatekept behind luxury price points.
For Hayslett, this is a career expansion milestone. After breaking out as a fan favorite on Sistas, she now adds beauty entrepreneur and product co-creator to her growing portfolio.
Does Hayslett’s hands-on involvement in product development make you more likely to trust and buy this collection? Could this partnership open the door for Hayslett to launch her own standalone beauty brand?
