- Jyoty has signed with Liaison Artists for live music and touring representation across North America, with agent Ryan Smith leading the territory.
- She continues with THE·TEAM for worldwide touring outside North America, AD Music Group for management, and inside/out for public relations.
- The Amsterdam-born DJ headlined London's Alexandra Palace in 2025 with "Jyoty's Palace" and led the Homegrown crew at Red Bull's Culture Clash the same year.
- She's mid-way through a North American run right now, with upcoming stops including Washington, D.C. and Phoenix.
Jyoty has signed with Liaison Artists for live music and touring representation across North America, with Ryan Smith leading the territory out of the agency’s Brooklyn office.
The Amsterdam-born, London-based DJ built her name through nearly a decade on Rinse FM, where she has hosted a Saturday morning residency since 2017, spinning a genre-blurring mix of baile funk, amapiano, afrobeats, dancehall, jungle, grime, and UK garage.
Her 2019 Boiler Room set went viral, racking up more than 5 million views across YouTube and TikTok, and she’s since sold out headline shows at Brixton Academy, KOKO, and Amsterdam’s Paradiso, plus festival slots at Glastonbury, Melt Festival, Parklife, and All Points East.
2025 was a milestone year: she led the Homegrown crew at Red Bull’s Culture Clash at Drumsheds, then headlined her own event, “Jyoty’s Palace,” at Alexandra Palace, becoming one of the few DJs to headline the historic London venue.
She’s also landed magazine covers with Mixmag, DJ Mag, and Notion, and runs Homegrown, a no-phones club night series that has sold out dates in London, Amsterdam, New York, and Barcelona since 2022.
She’s currently in the middle of a North American run, with upcoming stops including Transmission in Washington, D.C. and Walter Studios in Phoenix.
The signing keeps Jyoty’s global team otherwise intact. She continues with THE·TEAM for worldwide touring representation outside North America, stays with AD Music Group for management, and with Inside/Out for public relations.
The move adds Jyoty to a growing list of international electronic acts building out dedicated North American representation this year. Analog Agency, for instance, brought on Denham Audio for the same territory earlier in 2026, and later added Aerea to the same regional roster.
Takeaways
Splitting North America off from THE·TEAM’s worldwide deal is a strong signal that Jyoty’s U.S. and Canadian bookings have reached the point where they need dedicated, region-specific attention, a move agencies typically make once an artist starts selling out rooms independent of their European festival momentum.
Liaison Artists’ focus on cutting-edge electronic talent makes it a logical fit for her genre-hopping sets, and pairing that regional expertise with her existing worldwide team could set up a bigger push into North American festival stages.
Could this buildout lead to Jyoty landing a U.S. festival headline slot to match her Alexandra Palace milestone? Will her Homegrown club night series expand to more North American cities now that she has dedicated regional representation?
