Celebrity Names: Caroline Polachek, Amy Taylor, Celeste, Alex Consani, Sora Choi
Brand Name: Alexander McQueen
Deal Type: Brand Campaign
Announced: February 2026
Impact: Strengthens McQueen’s cultural relevance in music, broadens the house’s reach across pop, punk, and soul audiences, and deepens its reputation for bold, narrative-driven visuals.
- Grammy-nominated singer Caroline Polachek, Mercury Prize-nominated artist Celeste, and Amyl and the Sniffers frontwoman Amy Taylor, front Alexander McQueen’s Spring/Summer 2026 campaign, shot by Harley Weir in a scorched, post‑apocalyptic landscape.
- The three musicians lead a five‑woman cast that includes models Alex Consani and Sora Choi, embodying McQueen’s “uncontainable” creative energy under creative director Seán McGirr.
- The campaign taps into music culture: Polachek’s fashion-forward pop presence, Taylor’s punk energy with Amyl and the Sniffers, and Celeste’s soulful, luxury-aligned image.
- McQueen continues its legacy of partnering with musicians, from Björk and Lady Gaga to modern talents like Yseult, now adding this new trio to the house’s canon.
Alexander McQueen has unveiled its Spring/Summer 2026 campaign, led by singer-producer Caroline Polachek, Amyl & the Sniffers vocalist Amy Taylor, and soul artist Celeste alongside models Alex Consani and Sora Choi.
Photographed and directed by Harley Weir, the images place the cast in a stark, sun‑scorched landscape designed by Oscar‑winning set designer Shona Heath, echoing the folk‑horror mood of the SS26 runway.
This kind of immersive, character‑driven visual world is setting the bar for luxury campaign storytelling right now, much like Fendi’s Way bag series with Sienna Spiro, which leans into a singular, tightly honed aesthetic to say something bigger than the product itself.
Creative director Seán McGirr describes the women as “incendiary, uncontainable forces,” bringing McQueen’s propulsive spirit to life with ultra‑low‑rise tailoring, neck‑corset silhouettes and reimagined Manta bags.
Creative director Seán McGirr describes the women as “incendiary uncontainable forces, uncompromising in their artistry and expression,” noting that “each woman has a power that feels inherently McQueen.”
They “bring the house’s propulsive spirit to life” through ultra‑low‑rise tailoring, neck‑corset silhouettes and new variations of the reimagined Manta bag.
Polachek, a Grammy‑nominated experimental pop artist, extends her fashion footprint after previous work with H&M, Lacoste and Bimba y Lola. Taylor, frontwoman of Australian punk band Amyl and the Sniffers, brings raw, high‑energy edge to the imagery. Celeste, a Mercury Prize‑nominated soul‑jazz singer and longtime luxury fashion collaborator, adds a cinematic, classic glamour to the cast.
The deliberate contrast between the three is the campaign’s greatest strength, a dynamic that echoes how Addison Rae, Matthew McConaughey and Bradley Cooper brought wildly different energies to Uber Eats’ campaign and made the tension between them the whole point.
The campaign continues McQueen’s tradition of partnering with musicians, from Björk’s iconic McQueen-designed Homogenic look to Lady Gaga’s head-to-toe McQueen era during the “Bad Romance” era, and more recently, French singer Yseult.
Takeaways:
McQueen’s SS26 campaign is a masterclass in what luxury fashion looks like when it stops chasing celebrities and starts chasing characters.
Polachek, Taylor, and Celeste aren’t just recognizable names; they each carry an entire aesthetic universe with them. McQueen isn’t borrowing their cool; it’s entering into a genuine cultural conversation with it.
Creative Director Seán McGirr appears to be doubling down on a clear vision: McQueen should feel dangerous, alive, and uncompromising. Pairing that ethos with three musicians who embody exactly those qualities isn’t just smart casting, it’s brand storytelling at its sharpest.
Does this McQueen campaign change how you see Caroline Polachek, Amy Taylor or Celeste as style icons? Do music‑led campaigns make you more likely to engage with a fashion brand?
