- Disturbed drummer Mike Wengren co-founded Molten Smoky Colas, producing it at his own commercial beverage facility in Wisconsin, making this a creator-level stake, not a name-on-a-can deal.
- Molten launches with two zero-sugar, hemp-derived Delta-9 THC Smoky Colas (5mg; 10mg version coming soon) plus THC-free Functional Mocktails featuring L-Theanine and Lion's Mane, targeting both the THC beverage and wellness-mocktail markets simultaneously.
- Molten is explicitly built for consumers who gravitate toward smoky, whiskey cola-type flavors, veterans and working-class fans who have been overlooked by the fruit-seltzer-dominated non-alcoholic category.
- Disturbed will push Molten at Inkcarceration Music & Tattoo Festival (Mansfield, Ohio, July 17–19) and Hard Rock Live at Seminole Hard Rock Hotel & Casino (Hollywood, Florida, July 7).
Disturbed, the Chicago-born heavy metal titans with 17 million-plus album units sold and nearly 14 billion streams, have officially entered the beverage space, and they’re doing it on their own terms.
The band announced on June 22, 2026, the launch of Molten Smoky Colas, a new alcohol-alternative brand built in partnership with national beverage accelerator BevNomad.
What makes this different from the typical celebrity drink deal: Disturbed drummer Mike Wengren is a co-founder of the brand, producing it out of his own commercial beverage facility in Wisconsin. The entire lineup was developed over the past year with direct input from band members.
The initial launch features Smoky Cherry Cola and Smoky Vanilla Cola, both zero-sugar and infused with 5mg of hemp-derived Delta-9 THC. A 10mg version is coming soon. Alongside the THC line, Molten offers Functional Mocktails, the same smoky cola base, no THC, with added L-Theanine and Lion’s Mane.
The brand is pointedly positioning itself against the seltzer-heavy non-alcoholic market. As Atlantic Beverage Senior Brand Manager Adam Burnham put it, there has been a glaring gap for consumers drawn to smoky cocktails and darker flavor profiles, an audience Molten aims to serve.
Much like George Clooney’s pivot into the non-alcoholic beer space with Crazy Mountain, Molten signals that big-name artists are increasingly building alcohol-alternative brands from the ground up, not just lending their names.
The All-American Rejects similarly leaned into fan culture authenticity when they partnered with Mike’s Dirty Lemonade, but Molten takes that a step further, it literally came out of the band’s own production facility.
On the music front, Disturbed is riding momentum from their massive The Sickness 25th Anniversary Tour (2025), their chart-topping single “I Will Not Break”, their 13th #1 on Billboard Mainstream Rock Airplay, and an upcoming ninth studio album teased for the near future. They headline Inkcarceration Festival 2026 alongside Limp Bizkit and Bad Omens this July.
Takeaways
This isn’t a passive endorsement, Disturbed built the product themselves. Wengren running a commercial beverage facility and developing the recipe in-house gives Molten real credibility in a category flooded with hollow celebrity co-signs.
Pairing hemp-derived THC with a whiskey cola flavor profile is a calculated bet: they’re not chasing the mainstream wellness crowd. They’re going after heavy music fans who would otherwise reach for an actual Jack and Coke.
BevNomad, for its part, continues to carve out a rock-music lane in the beverage space, previously accelerating Motörhead Spirits and the Road Crew collectible beer series (launched March 2026 with Motörhead).
Disturbed now deepens that rock-brand identity with a newer, THC-forward category, suggesting BevNomad is deliberately building a portfolio within heavy music culture.
Can Molten crack retail in a THC beverage category that’s still fighting regulatory patchwork state by state? Does Wengren owning the production facility give Molten a long-term cost and quality edge over celebrity brands that rely entirely on third-party co-packers?
