- Coco Gauff debuts her second New Balance x Miu Miu collection, all-white this time, built for Wimbledon's strict dress code.
- Collection includes a new deco-leather 530 SL sneaker in white and brown, priced at $1,270, plus a pleated tennis skirt and Silk Tec outerwear.
- Released June 23 at Miu Miu stores and miumiu.com, with a launch event at Miu Miu's New Bond Street flagship attended by Gauff.
- Gauff is currently ranked No. 2 in the world with 11 singles titles and remains the only WTA player with her own signature shoe.
New Balance and Miu Miu are continuing their collaboration with Coco Gauff, launching a new collection and campaign just ahead of Wimbledon 2026. This marks their second joint effort with the tennis star since debuting together last spring across the clay and grass court seasons.
Coco’s New Balance x Miu Miu on-court wardrobe is now all-white, designed to honor the timeless beauty of tennis, with garments crafted in technical stretch jersey combining classic dressing with high-performance functionality.
An accompanying campaign, photographed by Chaumont and Zaerpour, captures Coco’s strength, movement and distinctive character through a dynamic, performance-driven sequence of imagery.
The footwear centerpiece is a new deco leather build of the 530 SL sneaker in white and brown colorways, finished with a double set of laces.
The full collection is sold through Miu Miu, available in unisex sizing, with the 530 SL pairs retailing at $1,270. Pleated skirts feature discreet splits for movement, while open backs and Silk Tec outerwear round out the look.
To celebrate the launch, Miu Miu and New Balance hosted an exclusive event at the brand’s New Bond Street flagship in London, with Gauff in attendance.
On the court, Gauff has amassed eleven singles titles and climbed to number two in the WTA rankings, and this collaboration follows her recent New Balance Roland Garros 2026 performance campaign, continuing a busy year of style moments on tour.
She’s not the only New Balance athlete turning heads in fashion lately, fellow New Balance partner Storm Reid recently fronted her own campaign for the brand, signaling New Balance’s growing push into celebrity-driven style storytelling.
Takeaways
This isn’t a one-off, it’s a building partnership. Two collections in, Gauff is shaping up to be Miu Miu’s go-to face for blending elite sport with high fashion, and New Balance gets a built-in storyline every Grand Slam.
The bigger picture: luxury houses keep leaning into athletes as creative collaborators, not just endorsers.
Will Gauff’s on-court results at Wimbledon match the buzz around her off-court style? Could other Grand Slam stars push their sponsors toward similar luxury crossovers? Will Miu Miu expand this collaboration model to other athletes beyond tennis?
