- Storm Reid anchors New Balance's latest campaign spotlighting the retro-inspired 740 sneaker through a cinematic, close-up digital spot that highlights its street-style versatility.
- Reid's multi-year ambassador relationship with New Balance, active since October 2021, has already yielded a co-designed signature sneaker (the CT302 in 2023) and creative co-ownership opportunities for young women in the industry.
- Beyond New Balance, Reid's brand portfolio spans Coach's "Unlock Your Courage" campaign, a global deal with Coca-Cola, and a beauty partnership as the face of Maybelline.
- On the acting front, Reid's Netflix feature Roommates dropped April 17, 2026, and she's set to lead the revenge thriller Hot Year alongside Kathryn Newton and Dove Cameron.
Storm Reid is back in the spotlight with New Balance, anchoring the brand’s latest campaign centered on the highly anticipated 740 sneaker.
The cinematic digital spot features Reid effortlessly styling the retro-inspired silhouette through sharp, quick-cut close-up shots that toggle between her magnetic presence and the sneaker’s clean lines, a visual built for the street-style era.
The campaign deepens a partnership that began in October 2021, one that has grown well beyond traditional ambassadorship. Reid previously co-designed the New Balance CT302 (2023), an Atlanta-rooted signature sneaker that sold out quickly.
The 740 campaign marks her continued creative role with the brand, which has also aligned with Rosalía, Jack Harlow, Coco Gauff, and Kawhi Leonard in recent years.
Reid’s brand footprint runs wide. She joined Coach as a global ambassador through the “Unlock Your Courage” Fall 2024 campaign and recently fronted Coach Cherry Parfum Campaign while also holding partnerships with Coca-Cola and Maybelline.
And much like Action Bronson unveiling the New Balance 1890 “Planet Frog” collection, Reid’s 740 spot speaks to the brand’s growing investment in entertainment-meets-lifestyle storytelling.
Off-set, Reid’s career momentum is equally strong. The Emmy-winner, recognized for her role as Riley Abel in HBO’s The Last of Us, starred in Netflix’s Roommates (April 17, 2026) and has since joined Kathryn Newton and Dove Cameron in the upcoming coming-of-age revenge thriller Hot Year, which began production in Oklahoma in May 2026.
Takeaways
Storm Reid isn’t just a face on a box, she’s a genuine co-architect of what New Balance means in culture right now.
Signing her back in 2021 when she was still a college student on Euphoria was a bet that has paid off in a big way. From co-designing the CT302 to now fronting the 740 campaign, she’s one of the rare celebrity partners who actually moves the creative needle for a brand.
What makes this campaign especially interesting is the timing. Reid is in a full career renaissance: a Netflix comedy, a buzzed-about revenge thriller, and a trophy shelf that includes an Emmy. Brands chase that kind of momentum, and New Balance has it locked in with a multi-year deal.
The 740 spot, built on quick, editorial-style visuals rather than traditional ad language, is also a signal of how New Balance wants to show up: less campaign, more cultural moment.
With Reid already co-designing the CT302, could the 740 campaign be a bridge to a second signature sneaker collab? How does Reid’s Emmy credibility change the way brands position her in campaigns compared to a traditional “celebrity face”?
