- Lamine Yamal fronted the campaign debut of the adidas Originals x SP5DER F50 Formotion ahead of a massive World Cup Group Stage match for Spain, with the sneaker retailing at $190 and dropping June 26 exclusively via kingspider.co before a wider July 1 global release on the adidas CONFIRMED app and select retailers.
- The silhouette blends retro 2000s performance running elements with football heritage, arriving in a "Silver Metallic/Core Black/Supplier Color" colorway. The design features a metallic silver zig-zag mesh upper with sleek leather overlays, fine-line pink accents, black SP5DER logos on the tongue, a lenticular badge, and a custom metal spider-shaped hang-tag.
- The drop is part of a full football-inspired capsule collection that includes a rhinestone-detailed track top and matching track pants, a football jersey with a vinyl SP5DER logo on the chest and web graphic on the back, matching shorts, custom goalkeeper gloves, socks, and a cap featuring rhinestone Three Stripes down the center.
- This marks SP5DER's second major collaboration with adidas Originals in 2026, building directly on the momentum of their Superstar Supermodified debut that launched earlier this year in March.
Football’s hottest teenager just gave streetwear culture another reason to pay attention to the pitch.
Lamine Yamal has debuted the adidas Originals x SP5DER F50 Formotion in a splashy campaign shoot, placing the Barcelona winger at the center of one of the most talked-about sneaker drops of the 2026 FIFA World Cup season.
The timing couldn’t be sharper. Yamal just scored his first-ever World Cup goal, opening the scoring in the 10th minute of Spain’s dominant victory, dedicating it to his family and hometown of Mataró.
Blending heritage from “the beautiful game” with retro performance running elements, the F50 Formotion collides the upper design of the iconic Adizero F50 III cleat with adidas’ classic Formotion tooling. The resulting aesthetic plays right at the intersection of retro nostalgia and futuristic tech.
Alongside the street-ready runner, the capsule adds rhinestone tracksuits, shorts, socks, goalie gloves, and more.
Just as Yamal previously fronted an American Eagle campaign targeting the next generation of lifestyle fans, this partnership once again positions the teenager at the crossroads of sport, streetwear, and global culture.
Beyond adidas, Yamal’s recent endorsements span Dick’s Sporting Goods, Visa, Beats by Dre, and Coca-Cola, with his commercial portfolio growing rapidly in step with his on-pitch profile.
Adidas has a long history of high-profile celebrity partnerships, including athletes like Lionel Messi, Damian Lillard, and James Harden, as well as cultural collaborators like Pharrell Williams, Bad Bunny, and Rita Ora, and luxury fashion houses like Gucci and Balenciaga.
In 2026, adidas’s “Backyard Legends” World Cup campaign, described as the brand’s largest celebrity ensemble in campaign history, features Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, and Lamine Yamal, among others.
The SP5DER x adidas partnership first launched its inaugural Superstar Supermodified collection in early 2026, merging Young Thug’s Atlanta-born, disruptive punk aesthetic with adidas’ rich heritage.
The F50 Formotion is their boldest move yet, and it arrives right as adidas is dominating World Cup conversations. Yamal signed a 10-year deal with adidas back in February 2024, which previously yielded his pink graduation-themed F50 LY304 signature boot, and the partnership keeps leveling up with every drop.
The adidas Originals x SP5DER World Cup collection releases first on June 26 through kingspider.co, before a wider global rollout on July 1 via adidas.com, the CONFIRMED app, and select flagship stores.
Takeaways
This drop is a masterclass in multi-world collision: football, streetwear, hip-hop, and World Cup fever all converging in one $190 sneaker.
With Young Thug’s SP5DER brand bringing its “defiantly punk spirit to the beautiful game,” and Yamal (arguably the most marketable teenager on the planet right now) leading the campaign while scoring on the world stage, adidas has engineered a drop that sells culture as much as it sells footwear.
The pre-launch through kingspider.co followed by a global rollout mimics the same two-step release strategy SP5DER used for its Superstar collabs, proving the formula is working and scaling fast.
Does Yamal’s endorsement of the SP5DER x F50 Formotion give Young Thug’s brand the global football credibility it needs to compete with traditional streetwear giants long-term? With the SP5DER x adidas Superstar and now the F50 Formotion both dropping in 2026, is adidas using SP5DER as its primary streetwear disruption vehicle for this World Cup cycle?
