James Harden Endorsements Summary
James Harden, a professional basketball player, has an extensive history of brand endorsements, collaborating with 35 brands across various industries such as footwear, fashion, sports drinks, and video games. Notable examples include his ongoing relationship with Adidas, where he began serving as a brand ambassador in August 2015, and his involvement with Adidas Originals starting in February 2026. He also launched a business venture called 13 Endeavors in January 2019. These endorsements cover a wide range of categories including retail and consumer goods, financial and legal services, and health and fitness. Other celebrities like Jourdan Dunn and Brent Faiyaz have also been associated with some of these brands.
35 James Harden Endorsements Deals
James Harden's endorsement deals have included collaborations with well-known brands such as 13 Endeavors, Adidas, and Adidas Originals
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January, 2019Business Venture
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August, 2015adidas Harden Vol. 9 SS25Globaladidas Harden Vol. 10GlobalBrand AmbassadorBrand EndorsementsProduct CollaborationsVoiceover
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February, 2026Brand Endorsements
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January, 2019 - January, 2019Brand Endorsements
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October, 2018Brand AmbassadorInvestment
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April, 2022The Way of the BeardProduct Collaborations
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April, 2013 - September, 2018Brand Ambassador
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September, 2018 - October, 2019Brand Ambassador
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February, 2014Brand AmbassadorInvestment
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October, 2024Business Venture
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August, 2017 - November, 2017Brand Endorsements
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July, 2015 - July, 2015Brand Endorsements
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October, 2019 - October, 2019Brand Ambassador
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Brand Categories Endorsed by James Harden
James Harden's endorsements span a diverse range of product types, including Audio Hardware, Auto Insurance, and Banks. This variety illustrates the wide spectrum of product categories James Harden is associated with, highlighting their versatile brand affiliations.
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James Harden Endorsement News
James Harden Partners With Adidas for Nipsey Hussle Tribute Sneaker Release
Celebrity Name: James Harden Brand Name: Adidas Represented By: Equity Sports Deal Type: Signature Shoe Drop Announced: March 30, 2026 Impact: A rare crossover of NBA performance footwear and hip-hop legacy, strengthening Harden's decade-long Adidas partnership while honoring Nipsey Hussle's…
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James Harden Debuts Adidas Harden Vol. 10 “Pink Lemonade” for Mother’s Day
James Harden let his sneakers speak on Mother's Day weekend. The Cleveland Cavaliers guard debuted the "Pink Lemonade" Adidas Harden Vol. 10 during Game 3 of the 2026 NBA Eastern Conference Semi-Finals against the Detroit Pistons on May 10, one…
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James Harden Endorsements FAQ
What brands has James Harden endorsed?
James Harden has endorsed 35 brands, including prominent names like 13 Endeavors, Adidas and Adidas Originals. For a complete list, check out the endorsements section on James Harden's profile.
What businesses has James Harden invested in?
Some businesses endorsed by James Harden might have also benefited from their financial investments. In some cases, James Harden may have received equity in return for their endorsement or collaboration with the brand.
What product types has James Harden endorsed?
James Harden has endorsed
37 types of products. Some of the industries and product types that James Harden has endorsed include Audio Hardware, Auto Insurance, Banks.
How does James Harden choose brands to endorse?
Celebrities like James Harden usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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