- New Balance Basketball has unveiled the P400 Low sneakers in a campaign featuring Los Angeles Sparks star Cameron Brink, who became the first female basketball player to sign with the brand back in 2023.
- The P400 Low is priced at $120 and will officially launch in July 2026, available in adult sizes at newbalance.com and select retailers, with two confirmed colorways: black/white and grey/white.
- The rollout is tied to New Balance's broader "Quiet Noise" campaign, which also stars Tyrese Maxey, Cooper Flagg, Darius Garland, Aaliyah Crump, and Sienna Betts.
- While Brink doesn't yet have her own signature shoe, she has personalized exclusives featuring her own logo and has been involved in both the storytelling and footwear design process for the P400 Low.
Cameron Brink is stepping into a major brand moment. New Balance Basketball has tapped the Los Angeles Sparks center to headline the launch campaign for the all-new P400 Low, a performance basketball shoe dropping in July 2026 for $120.
The P400 Low is the second version of the P400 we’ve seen, following the original mid-ankle version that dropped at the beginning of the year.
New Balance chopped the collar down and lowered the foot bed, making the silhouette lighter while keeping N-Lock technology for stability, a TPU upper structure, and bouncy cushioning.
Brink’s debut of the P400 Low comes at a pivotal moment in her career. After a shortened 2025 season due to a torn ACL and a broken nose, the former No. 2 overall pick is focused on regaining rhythm and helping the Sparks turn their season around.
Her partnership with Optimum Nutrition further signals how aggressively brands are investing in her image off the court.
New Balance’s basketball roster now includes Kawhi Leonard, Jamal Murray, Tyrese Maxey, Cameron Brink, Dejounte Murray, Zach LaVine, and Cooper Flagg, a sign of how seriously the brand is chasing court dominance.
Much like A’ja Wilson’s recent Nike and Kids Foot Locker campaign, Brink’s P400 Low rollout cements the growing commercial power of women’s basketball stars in footwear.
Takeaways
Cameron Brink isn’t just wearing the shoe, she helped design it. That kind of creative involvement signals a brand relationship built for longevity, not just a one-campaign check.
New Balance signed her as the first female basketball player on their roster in 2023, and now, three years later, she’s fronting a major silhouette launch during an active WNBA season. That’s a deliberate move, attaching the launch to live, in-game visibility maximizes organic exposure.
For New Balance, the P400 Low isn’t just a product drop; it’s a statement that their women’s basketball investment is real, growing, and commercially intentional.
Could Brink’s deep design involvement eventually lead to a full signature shoe with New Balance? Is New Balance’s “Quiet Noise” campaign the most well-rounded multi-athlete basketball campaign any brand has run in recent memory?
