Celebrity Name: Bktherula
New Company: Defiant Collective
Primary Publicists: Diana Zapata & Kim Gallo
Department: Public Relations
Territory: United States
- Atlanta rapper Bktherula has officially signed with Defiant Collective for PR representation, with Diana Zapata and Kim Gallo serving as her point publicists.
- She continues to be represented by CAA for booking.
- Bktherula’s latest album LUCY dropped last year via Warner Records, featuring standout collabs like “Pink Money” with G Herbo, signaling a major label push that makes dedicated PR support a natural next step.
- Defiant Collective, founded in 2022, has quickly built a reputation for strategic storytelling and authentic brand partnerships in the entertainment and sports world.
Atlanta-born rapper Bktherula has signed with Defiant Collective for public relations representation. Diana Zapata and Kim Gallo will serve as her point publicists at the firm. She continues to be repped by CAA for live bookings.
Born Brooklyn Candida Rodriguez on August 30, 2002, Bktherula first caught the internet’s attention with her viral 2019 track “Left Right.” Since then, she’s built a passionate cult following with a sound that blends introspective, melodic vocals with dark and experimental rap beats.
Her song “Tweakin’ Together” went viral on TikTok in 2020, and she has since accumulated over 236 million streams across platforms.
Most recently, she released her highly anticipated album LUCY via Warner Records, along with standout single “Pink Money” featuring G Herbo. The project cemented her status as one of Atlanta’s most exciting voices in the next generation of hip-hop.
Defiant Collective, launched in 2022, has already made a strong mark in entertainment PR. The agency has handled major moments including the MLS Leagues Cup announcement and Amazon Music Latin’s inaugural runway show streamed live in Times Square.
Their core mission focuses on authentic storytelling and genuine audience connection; a natural fit for an artist like Bktherula whose appeal is rooted in raw authenticity.
This PR signing positions Bktherula for a larger mainstream push as she continues to grow her profile beyond her dedicated core fanbase. With a major label, a top-tier booking agency, and now a rising PR firm all in her corner, the infrastructure around the young rapper is building fast.
Takeaways
This signing is a clear signal that Bktherula’s team is thinking beyond music. When an artist who built her entire career on viral moments and word-of-mouth decides to invest in formal PR representation, it usually means one thing: they’re ready to play a bigger game.
Defiant Collective is a young, hungry firm with real cultural credibility; not a legacy shop signing her to collect a check. The pairing feels intentional.
What’s also notable is the timing. LUCY is already out, Warner Records is behind her, and she’s actively touring. Adding PR now means the machine is shifting into a different gear: media, brand partnerships, and mainstream visibility are likely next.
Could Defiant Collective help Bktherula cross over into mainstream media and brand deals without alienating her cult fanbase? Does signing with a smaller, newer PR firm give Bktherula more creative control over her narrative than a legacy agency would?
