- Lenovo unveiled a limited-edition "12th Player" kit for Seattle clubs Ballard FC and Salmon Bay FC.
- The kit is chapter two of Lenovo's "Your Club Your Canvas" initiative, with Becky G serving as Global Ambassador.
- Creative Director Sophia Yeshi designed the kit using Lenovo AI devices, mentored by Becky G, all season.
- Proceeds go back into the two clubs; three more kits (Brazil, China, Italy) round out the global rollout.
Lenovo and Becky G have unveiled a limited-edition “12th Player” kit honoring Seattle’s Ballard FC and Salmon Bay FC, the latest chapter in Lenovo’s “Your Club Your Canvas” initiative under its Work For Humankind platform.
The design came from a season-long collaboration between Creative Director Sophia Yeshi and both clubs’ supporters, players, and leadership, using Lenovo’s AI-enabled devices to capture the community’s identity.
Becky G mentored Yeshi throughout the process. “Football has always been about the people,” she said, calling the kits designed with communities rather than for them. Proceeds will fund club programs for Ballard and Salmon Bay FC.
Seattle marks the second stop after China; Brazil and Italy designs launch later this summer, rounding out a five-club global campaign Lenovo first announced Becky G would lead back in April.
The multi-platinum singer, a six-time Latin GRAMMY nominee and Angel City FC investor, continues expanding her footprint at the intersection of music, sport and culture, a lane she’s leaned into recently, fronting a Boss Bottled Beyond campaign alongside Jessica Chastain and Tara Davis-Woodhall.
For Lenovo, the play sits alongside its bigger 2026 football push, including a global AI partnership with David Beckham ahead of the FIFA World Cup, positioning the tech giant as equally comfortable at grassroots and global scale.
Takeaways
Lenovo is using celebrity star power in a decidedly non-flashy way here; instead of a splashy product ad, it’s funding grassroots football infrastructure and letting Becky G’s cultural credibility (and her own Angel City FC ties) do the heavy lifting. It’s a smart hedge against “sponsorship fatigue” during a World Cup year saturated with brand noise.
Could this “community-designed” model become the new standard for athletewear collabs? How much does Becky G’s Angel City FC investment lend authenticity to this partnership versus a typical paid endorsement?
