- BOSS named Jessica Chastain, Becky G, and Olympic gold medalist Tara Davis-Woodhall as global ambassadors for BOSS Bottled Beyond for Her.
- The trio represents film, music, and sport, serving as female counterparts to the men's fragrance ambassadors: Bradley Cooper, Maluma, and Vinícius Júnior.
- The peony-maple syrup scent launches in travel retail and Europe starting September 1, 2026, with a U.S. rollout set for February 2027.
- Coty is targeting the growing overlap between women's sport, fashion, and beauty, expanding a franchise that has sold more than 100 million bottles since 1998.
BOSS has unveiled its newest fragrance ambassadors, and this time they’re all women. Jessica Chastain, Becky G and Olympic long jump champion Tara Davis-Woodhall front the campaign for BOSS Bottled Beyond for Her, a peony-maple syrup eau de parfum built to mirror the “unexpected harmony” of the brand’s Double B Monogram.
Each woman represents a different world (film, music, and sport), and together they act as female counterparts to the existing Boss Bottled Beyond lineup of Bradley Cooper, Maluma, and Vinícius Júnior.
For Davis-Woodhall, the BOSS deal adds to a fast-growing endorsement portfolio that already includes Nike and past ties to Lululemon, often alongside her husband, Paralympic champion Hunter Woodhall.
Chastain, an Academy Award winner for The Eyes of Tammy Faye, continues balancing acting with producing through her banner Freckle Films, with upcoming projects including Other Mommy and Lear Rex alongside Al Pacino.
Becky G, fresh off her REBBECA biopic premiere at Tribeca and a 2025 TIME100 Next nod, brings over 28 billion career streams to the partnership. She recently fronted a Lenovo campaign, leaning on her cultural reach beyond music
The launch follows BOSS’s men’s-side push with David Beckham, part of the brand’s broader strategy of leaning on high-profile ambassadors across categories. Boss Bottled Beyond for Her will debut in travel retail and Europe on September 1, 2026, before reaching the U.S. in February 2027.
Takeaways
BOSS just made a clear statement: women’s sport is officially fashion-and-beauty-relevant, not a side conversation. By putting an Olympic athlete alongside an Oscar winner and a multi-platinum singer, Coty is betting that credibility across different industries sells better than one mega-celebrity alone.
Does pairing an athlete with an actress and a singer make a fragrance campaign feel more authentic or more scattered? Will Tara Davis-Woodhall’s rise signal more beauty brands chasing track and field stars specifically? What does BOSS gain by mirroring its men’s ambassador structure so closely for the women’s line?
