- Becky G designed a custom PATRÓN Silver bottle for "Our Rainwater Project," a collection tied to funding 200 rainwater harvesting systems in Jalisco, Mexico.
- Only 350 Becky G-designed bottles will be made, priced at $60, with pre-orders opening July 24 (National Tequila Day).
- A separate collectible tin with a standard PATRÓN Silver bottle is already at U.S. retailers for $42.99, with Canada getting it this fall.
- This continues a long-running partnership between Becky G and PATRÓN, who previously worked together on the PATRÓN Cristalino launch.
PATRÓN Tequila and longtime partner Becky G unveiled their most personal collaboration yet on July 15: Our Rainwater Project Limited-Edition PATRÓN Silver, anchored by a custom bottle Becky G designed herself, finished with a custom cork and wearable scarf in blue and green tones.
The initiative funds 200 rainwater harvesting systems across Jalisco through a partnership with nonprofit Isla Urbana, helping households collect rain for everyday tasks like washing, bathing, and watering plants.
Two products anchor the drop: a collectible tin with a standard PATRÓN Silver bottle, priced at $42.99 and already at U.S. retailers (Canada follows this fall), and an exclusive run of just 350 Becky G-designed bottles opening for pre-order July 24 at patrontequila.com/becky-g for $60, timed to National Tequila Day.
This is the latest chapter in a years-long bond between PATRÓN and the singer, who previously headlined the launch of PATRÓN Cristalino and has toasted her album and documentary releases with the brand.
Becky G’s 2026 has stayed busy on the brand front. She recently teamed with Alani Nu on a limited-edition “Purple Cotton Candy” energy drink, stepped in as Lenovo’s global campaign face, and became Garnier Fructis’ hair-care ambassador, all while releasing new singles ahead of her fifth studio album.
PATRÓN, for its part, keeps a wide celebrity roster, with past and current ties to Doja Cat, Karan Aujla, and country newcomers Tucker Wetmore and Dasha.
The broader tequila category has leaned hard into star power this summer, too: Mario Lopez recently hosted a bottle-signing for his own Casa México Tequila in New York, while Cristo Fernández fronted a fútbol-themed campaign for rival Tequila Cazadores.
Takeaways
This isn’t a bolt-on celebrity face slapped on a bottle. Becky G actually designed the product, and the money is going somewhere specific; Jalisco is where PATRÓN is made and where her grandparents are from, so the tie to Isla Urbana’s water access work reads as personal rather than performative.
Scarcity is doing a lot of marketing here. Capping the run at 350 bottles turns this into a collector’s item first and a spirits release second, which is a smart way to generate buzz without flooding shelves.
The timing lines up with National Tequila Day, giving the brand a built-in cultural moment to launch around rather than competing for attention on a random Tuesday.
Zoom out, and this fits a bigger pattern: tequila brands are increasingly betting on celebrities with genuine roots in Jalisco or Mexican heritage (Becky G, Mario Lopez, Cristo Fernández) rather than just star wattage alone.
Does designing the actual product make a celebrity tequila collab feel more credible than a standard paid endorsement? Will limiting the run to 350 bottles drive resale demand, or just frustrate fans who miss the pre-order window? How much does the philanthropic angle (200 rainwater systems) actually move the needle for buyers versus just being good PR?
