- Jordan Pickford and Marcus Rashford front Hilton's new "Don't Take Me Home" film, alongside Lewis Hall, Morgan Rogers, Anthony Gordon, Ella Toone, Jill Scott, Ray Parlour and an England superfan.
- The campaign reimagines the iconic football chant as a matchday-morning hotel experience, created by adam&eveTBWA and directed by Raja Virdi.
- Shot across three Hilton properties in London and Birmingham, the film is now airing on ITV's tournament coverage and digital channels.
- It builds on Hilton's standing role as Official Hotel Partner of the England Teams.
Hilton has turned matchday rituals into cinema. Its new campaign, “Don’t Take Me Home,” puts goalkeeper Jordan Pickford and forward Marcus Rashford at the heart of a film inspired by the famous terrace chant, reimagined inside a Hilton hotel on the morning of an England match.
Created with agency adam&eve\TBWA and directed by Raja Virdi, the spot also features Lewis Hall, Morgan Rogers, Anthony Gordon, Ella Toone, Jill Scott, Ray Parlour and superfan Andy Milne, blending generations of England fandom.
This is a fresh extension of Hilton’s ongoing partnership with The FA, and follows a wave of England-themed brand activations this year, much like Nike’s recent Palace collaboration starring Wayne Rooney and Jill Scott, and France’s own kit-launch moment with Mbappé, Dembélé and Olise for Nike x Jacquemus.
Filmed at Hilton London on Park Lane, Hilton London Syon Park and Hilton Birmingham Metropole, the campaign is now airing on ITV and digital channels as England’s tournament run continues.
Takeaways
This isn’t a one-off shoot, it’s Hilton leaning into its FA partnership at exactly the moment England fans are paying attention.
Pairing a goalkeeper and a striker with retired legends and a literal superfan signals Hilton wants the “hotel as part of the experience” message to feel inclusive, not just elite-athlete marketing. And dropping it mid-tournament, timed to ITV coverage, is smart sequencing.
Does player-fronted hospitality marketing actually move bookings, or just brand sentiment? Does mixing current internationals with retired pundits like Ray Parlour widen the campaign’s appeal?
