- Reebok drops the Angel Reese 1 "Poison Angel" colorway on June 25 at 10 a.m. ET via Reebok.com and Dick's Sporting Goods, in adult and kids sizes.
- The design reimagines Reese's viral 2024 Halloween costume as Batman villain Poison Ivy into a game-ready sneaker.
- It's Reese's latest Reebok drop since her September 2025 signature debut sold out within minutes, followed by this year's "Navy Halo" colorway.
- The release lands amid a wider WNBA sneaker race, with Reebok also expanding its roster and rival brands rolling out their own athlete launches.
Angel Reese and Reebok are turning a Halloween costume into a sneaker drop. Reese’s newest signature colorway, the Angel Reese 1 “Poison Angel,” launches June 25 at 10 a.m. ET on Reebok.com and at Dick’s Sporting Goods, in adult and kids sizes.
The shoe borrows its name and edge from Reese’s viral 2024 Halloween look as Batman villain Poison Ivy, reworked into a sleeker, game-ready build. “This colorway is for anyone who plays fearlessly, stands out from the crowd, and isn’t afraid to be seen,” Reese said.
It’s the latest move in a Reebok partnership dating to 2023, when Reese became the brand’s first major NIL signing under Shaquille O’Neal. Her Angel Reese 1 line debuted in September 2025 and sold out within minutes, followed by the brand’s Navy Halo colorway launch in March.
Reebok has leaned hard into basketball since, backing Allen Iverson‘s legacy roster and tapping Karol G as its newest global ambassador in January.
Off the court, Reese recently fronted Victoria’s Secret’s “Season of Strapless” campaign and earlier partnered with McDonald’s on the “Angel Reese Special.” The drop also lands as rivals push their own sneaker plays, with A’ja Wilson unveiling Nike’s new A’Two collection this spring.
Takeaways
Reebok keeps mining Reese’s personal brand for product ideas, and it’s working. Going from a viral Halloween costume to a retail sneaker in under two years shows how fast athlete marketing now moves from social moment to shelf.
This is also a signal that Reebok’s basketball comeback isn’t a one-shoe story: between Reese, Allen Iverson’s legacy pull, and Karol G’s lifestyle reach, the brand is stacking bets across sport, culture, and music at once, all while the WNBA footwear race with Nike, Puma, and now Skechers heats up around it.
As Caitlin Clark, A’ja Wilson, and Reese all push competing signature lines in 2026, who actually wins the WNBA sneaker wars: the athletes, the brands, or the resale market? How much of Reese’s $9M+ in annual endorsement income now comes from brands reacting to her culture moments versus her on-court stats?
