Shaquille O’Neal Endorsements
Broadcasters
80
Endorsements
61
Product Types
Shaquille O’Neal Endorsements Summary
Shaquille O’Neal, a broadcaster known for his wide range of endorsements, has partnered with over 80 brands across 39 diverse categories. His endorsements include a long-term partnership with 24-Hour Fitness starting in July 2004, a brand endorsement deal with Aéropostale initiated in December 2017, and a brand ambassador role for Alkaline88 which began in May 2021. These partnerships cover sectors such as fashion and apparel, beverages, electronics, and more. Notable examples of industries he has endorsed are banks, cars, consumer electronics, food and dining, and telecommunications. Cameron Dallas is another celebrity who has been associated with some of the same brands.
80 Shaquille O’Neal Endorsements Deals
Shaquille O’Neal's endorsement deals have included collaborations with well-known brands such as 24-Hour Fitness, Aéropostale, and Alkaline88
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July, 2004Investment
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December, 2017Brand Endorsements
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May, 2021Brand Ambassador
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January, 1994Brand Endorsements
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November, 2016Coalition to Back Black BusinessesUnited StatesCharitable EndorsementsBrand EndorsementsBrand Ambassador
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November, 2016Investment
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October, 2017Business Venture
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January, 2015Investment
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March, 2025Investment
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October, 2018Business Venture
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April, 2012Brand Endorsements
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January, 2002Brand Endorsements
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January, 2024Investment
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61
Brand Categories Endorsed by Shaquille O’Neal
Shaquille O’Neal's endorsements span a diverse range of product types, including Accessories, Audio Hardware, and Auto Insurance. This variety illustrates the wide spectrum of product categories Shaquille O’Neal is associated with, highlighting their versatile brand affiliations.
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Shaquille O’Neal Endorsement News
Shaquille O’Neal Signs New Endorsement Deal with DraftKings
Basketball legend Shaquille O’Neal has signed a new endorsement deal with DraftKings, joining the sports betting giant as its latest brand ambassador. In this role, Shaq will not only promote DraftKings’ brand but also bring his vast basketball expertise and…
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Shaquille O’Neal Teams Up With Shaq-A-Licious on Slam-Dunk Candy Campaign
Celebrity Name: Shaquille O'Neal Brand Name: The Hershey Company / Shaq-A-Licious XL Gummies Deal Type: Co-Created Brand Partnership / Product Line Expansion Announced: March 31, 2026 Impact: Expands Shaq’s candy line during the Final Four, deepens Hershey’s presence in sports,…
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Shaquille O'Neal Partners With TMRW Sports as Investor and Global Ambassador
Celebrity Name: Shaquille O'Neal Brand Name: tm:rw (TMRW) Represented By: Authentic Brands Group; brokered by Mike Heller of Talent Resources Deal Type: Minority Investment + Global Ambassador Partnership Announced: April 10, 2026 Impact: Expands TMRW Sports’ global visibility, strengthens athlete‑driven…
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Shaquille O’Neal Stars in New Campaign for Turkcell
Celebrity Name: Shaquille O'Neal Brand Name: Turkcell Deal Type: Campaign Appearance Announced: April 10, 2026 Impact: Positions Turkcell’s 5G as a high‑energy, globally visible launch, leveraging Shaq’s humor and star power to make technical features feel fun and accessible Turkcell,…
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Shaquille O’Neal Partners With Credit One Bank for X5 Visa Signature Campaign
Shaquille O'Neal is making his biggest financial services move yet. The NBA Hall of Famer is now the face of Credit One Bank's new "Shaq, Your Friend with Benefits" campaign, promoting the X5 Visa Signature Card's 5% cash back on…
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Shaquille O’Neal Partners With General Mills for “Biggest Fan” Contest
Shaquille O'Neal is trading the hardwood for the cereal aisle. The NBA Hall of Famer has partnered with General Mills to launch the "Biggest Fan Contest," a nationwide search for the most devoted fans of Cinnamon Toast Crunch, Lucky Charms,…
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Shaquille O’Neal Teams Up With Rooms To Go For New Super Mattress
Four-time NBA champion and Hall of Famer Shaquille O’Neal is expanding his reach in the home furniture space. Through his Shaquille O’Neal Home line, the basketball legend has teamed up once again with retail giant Rooms To Go to release…
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Shaquille O’Neal Endorsements FAQ
What brands has Shaquille O’Neal endorsed?
Shaquille O’Neal has endorsed 80 brands, including prominent names like 24-Hour Fitness, Aéropostale and Alkaline88. For a complete list, check out the endorsements section on Shaquille O’Neal's profile.
What businesses has Shaquille O’Neal invested in?
Some businesses endorsed by Shaquille O’Neal might have also benefited from their financial investments. In some cases, Shaquille O’Neal may have received equity in return for their endorsement or collaboration with the brand.
What product types has Shaquille O’Neal endorsed?
Shaquille O’Neal has endorsed
61 types of products. Some of the industries and product types that Shaquille O’Neal has endorsed include Accessories, Audio Hardware, Auto Insurance.
How does Shaquille O’Neal choose brands to endorse?
Celebrities like Shaquille O’Neal usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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