- White Claw and Teddy Swims launched their first-ever collaborative merch collection, headlined by "The Floatmate," an $85 bear-shaped pool floatie with a built-in cooler, can holders, and a waterproof Bluetooth speaker.
- The capsule also includes a $65 hoodie and $45 T-shirt featuring Swims' signature look.
- Everything drops Thursday, July 16 at 9 a.m. ET on merch.whiteclaw.com, while supplies last.
- The drop builds on the pair's year-long partnership, which continues this Labor Day with a private Teddy Swims acoustic set at Surf Lodge in the Hamptons.
White Claw and Teddy Swims want you to float through summer in style. On July 14, 2026, the hard seltzer brand and the two-time GRAMMY-nominated singer unveiled their first-ever collaborative merch collection, headlined by The Floatmate, a bear-shaped pool floatie built for group hangs.
Priced at $85, the floatie includes a center cooler, built-in can holders, an electric pump, and a waterproof Bluetooth speaker. It’s joined by a limited-edition $65 hoodie and $45 T-shirt, both featuring Swims’ signature look. Everything drops Thursday, July 16 at 9 a.m. ET on merch.whiteclaw.com, while supplies last.
The drop extends the pair’s year-long partnership, which began last spring when Teddy Swims and White Claw first teamed up on the brand’s “Grab Life By The Claw” campaign. That deal is rooted in White Claw’s Social Refresh Report, research showing most people would trade social media time for real connection.
The theme continues this Labor Day weekend with a private White Claw Sessions acoustic performance at Surf Lodge in the Hamptons.
Swims arrives at a career peak. His Diamond-certified “Lose Control” spent 112 weeks on the Billboard Hot 100, and he recently released “Mr. Know It All” via Warner Records.
He’s booked for Stagecoach, BottleRock, Bonnaroo, and Lollapalooza Berlin ahead of his 30-plus-date arena run, The Ugly Tour, launching in September.
Beverage-meets-merch tie-ins are having a moment. Post Malone recently teamed up with DUDE Wipes on limited-edition tour packs for his Big Ass Stadium Tour, and Yung Gravy teamed with MUG Root Beer on a poolside bundle tied to his “Float Float Baby” remix.
White Claw itself has built out a music roster before, working with Brittney Spencer, Blu DeTiger, and comedy trio Please Don’t Destroy on past collections.
Takeaways
This isn’t a one-off logo slap, it’s a full lifestyle extension of a campaign built around White Claw’s own research on loneliness and connection.
Turning a pool floatie into a speaker-and-cooler hybrid shows brands are betting big on “experience products” over plain apparel to keep merch drops feeling like events rather than transactions.
And for Swims, landing merch, tour sponsorship, and a Kay Jewelers “Chief Love Officer” title (plus a Timberland Iconic campaign) in the same year confirms he’s become one of music’s most in-demand faces for brand storytelling right as he heads into his biggest arena run yet.
Is a pool floatie with a built-in speaker the new blueprint for summer merch, or a gimmick that fades fast? With Post Malone, Yung Gravy, and now Teddy Swims all doing beverage-tied merch this year, is this becoming music’s default playbook?
