- DUDE Wipes and Post Malone have launched limited-edition DUDE Wipes & Posty Co. Flushable Wipes, created exclusively for his Big Ass Stadium Tour.
- The wipes feature a custom MultiCam camo print paired with the Posty Co. logo and are available only at merch stands across all Big Ass Stadium Tour stops, excluding festivals.
- Starting May 22, a limited run will also go live online via shop.postmalone.com.
- The collab follows DUDE Wipes' recent multi-year partnership with WWE, which includes match sponsorships and in-ring branding on Dominik Mysterio's gear.
Post Malone just turned the merch table into something you’d actually use. The 9x diamond-certified artist has partnered with DUDE Wipes on limited-edition Posty Co.
Flushable Wipes, dropping exclusively at merch stands on his Big Ass Stadium Tour Part 2, an 18-stadium North American run featuring Jelly Roll that drew over 1 million fans and grossed more than $170 million on its first leg in 2025.
The packs sport a MultiCam camo design with the Posty Co. logo and are positioned as both functional and collectible, a summer tour essential built for long travel days and late-night snacking between shows.
This isn’t Post Malone’s first rodeo blending his name with a brand at scale. He recently partnered with Bud Light on the Posty Co. Minis launch and co-designed a Raising Cane’s restaurant in Utah, cementing his track record of building authentic consumer products around his personal brand.
DUDE Wipes signed a multi-year partnership with WWE in February 2026, placing branding on Dominik Mysterio’s ring gear and securing sponsorships at SummerSlam 2026.
Much like how Cardi B’s recent brand partnerships leverage tour-specific activations, DUDE Wipes is using live event merch as a retail laboratory, placing product directly in the hands of fans where the experience peaks.
A limited online drop launches May 22 at shop.postmalone.com for fans who can’t attend a show.
Takeaways
This collab is a masterclass in turning a utility product into cultural currency. DUDE Wipes didn’t pretend to be a fashion brand, they leaned into the functional angle and let the camo design and Posty co-sign do the positioning work.
The result? A wipes pack that feels more like a collector’s item than a hygiene product. That’s a hard line to walk, and they pulled it off.
What makes this especially smart is the exclusivity architecture: merch stand first, online second, and festivals completely cut out. That scarcity fuels demand and makes attendees feel like they’re getting something nobody else can easily access.
Post Malone’s brand partnership instincts are also worth noting, from Bud Light to Raising Cane’s to DUDE Wipes, he consistently gravitates toward brands he visibly uses. That authenticity is hard to fake and harder to buy. DUDE Wipes clearly understood that.
Could personal care products become a permanent fixture on tour merch tables, or is this a one-off novelty that works only because of Post Malone’s personality? Does selling wipes at a stadium show normalize hygiene brand partnerships in music, and who else could pull this off convincingly?
