- Lululemon debuts "Rest Day with Lewis Hamilton," a series following the F1 champion learning from athletes outside motorsport.
- The premiere episode pairs Lewis Hamilton with golfer Min Woo Lee for a round of golf, swing tips, and talk on handling pressure.
- Both stars were already Lululemon ambassadors before this project: Lee since January 2024, Hamilton since February 2025.
- More episodes are expected to roll out through summer 2026.
Lululemon has launched a new content series, “Rest Day with Lewis Hamilton,” following the seven-time Formula 1 World Champion as he steps outside racing to learn from elite athletes in other sports.
The debut episode sends Lewis Hamilton to the golf course with fellow Lululemon ambassador Min Woo Lee, who offers swing tips while the two trade notes on composure under pressure and staying focused after setbacks.
Hamilton wore Lululemon’s Grand Standard Polo and Unshaken Relaxed-Fit Pant for the shoot; Lee tested pieces from the brand’s golf line.
The pairing builds on ties both men already have with the brand. Lee became Lululemon’s first male professional golf ambassador in January 2024 and has since fronted its “Let Him Cook” collection and Spring 2026 golf launch.
Hamilton, who signed with Lululemon in February 2025 ahead of his highly anticipated transition to Ferrari, fronted the campaign as part of his expanding off-track portfolio.
The series lands as Lululemon leans further into sports beyond its yoga roots, following Jordan Clarkson’s push for the brand during the New York Knicks’ championship run.
It also arrives as Hamilton keeps expanding his own commercial slate, including his recent +44 “Together We Rise” Silverstone collection. For Lee, “Rest Day” adds to a résumé that includes a deal with Oakley, signed in February 2025.
Takeaways
This isn’t a one-off photo shoot; it’s Lululemon using two ambassadors it already pays to build an actual media property, which stretches the value of both contracts. It also signals the brand is betting on “performance mindset” storytelling over straight product ads to reach golf and motorsport fans at once.
Does cross-sport content like this do more for a brand than a traditional single-athlete campaign? Could “Rest Day” open the door for other unlikely athlete pairings under the Lululemon banner?
