- Jordan Clarkson stars in Lululemon's new digital campaign celebrating the New York Knicks' first NBA Championship in 53 years, shot against vibrant orange and white Knicks championship backdrops.
- Clarkson made history during the 2026 NBA Finals as the first Filipino-American player to win an NBA Championship, adding a landmark chapter to a 12-year NBA career that includes a 2021 Sixth Man of the Year award.
- The campaign extends Clarkson's ongoing multi-year global ambassador relationship with Lululemon, which began in 2021 and has produced multiple limited-edition co-created training capsules blending athleticism and streetwear.
- Beyond Lululemon, Clarkson's 2025–2026 brand portfolio includes campaigns for luxury house Moynat, skincare label LAB SERIES, and the Kith x New York Knicks 2025 Collection.
Jordan Clarkson is celebrating in style. Fresh off becoming the first Filipino-American player in NBA history to win a championship, the New York Knicks guard has teamed up with long-time partner Lululemon for a new digital campaign marking the Knicks’ historic 2026 title run.
The fast-paced spot showcases Clarkson’s signature handles and creative court presence, set against bold orange and white championship backdrops that mirror the Knicks’ iconic colors. The visual energy matches Clarkson’s personality: fluid, expressive, and unmistakably his own.
This campaign deepens a relationship that dates back to 2021, when Lululemon first signed Clarkson as a Global Ambassador, its earliest NBA partnership. Since then, they’ve co-created limited-edition technical training capsules that sit at the intersection of performance wear and streetwear.
The brand has since expanded its athlete roster to include Lewis Hamilton, DK Metcalf, Connor Bedard, and Sidney Crosby.
Off the court, Clarkson has been busy. In November 2025, he fronted the Kith x New York Knicks 2025 Collection lookbook alongside Karl-Anthony Towns and Miles McBride, a drop that, much like this Lululemon campaign, bridges the Knicks’ legacy with its current championship core.
Similar to how Dylan Harper recently fronted the Titan x Nike Air Zoom G.T. Cut EP Daybreak campaign, Clarkson’s Lululemon activation taps into the growing trend of brands capitalizing on NBA Finals momentum. He also landed campaigns with luxury house Moynat and skincare authority LAB SERIES.
On the court, Clarkson joined the Knicks last summer on a veteran minimum deal after a buyout with Utah and provided valuable bench depth throughout the season. His defining moment came in the 2026 NBA Finals against the San Antonio Spurs, a series the Knicks won 4-1, clinching Game 5 in Clarkson’s own hometown of San Antonio. His 10-point outing in Game 3 helped keep New York’s momentum alive.
It’s worth noting that teammate Josh Hart also recently activated a major brand campaign around the Knicks’ playoff run, underscoring how the championship has turned the entire Knicks roster into premium brand assets.
Now a champion at 34, Clarkson heads into free agency this summer as both a ring-holder and one of the NBA’s most marketable off-court figures.
Takeaways
The timing of this campaign is no accident. Lululemon is converting championship energy into cultural currency, and Clarkson is the perfect vehicle.
He’s not just a champion now; he’s a historic one, carrying the weight of an entire Filipino-American community’s pride alongside a personal brand that’s been years in the making.
For Lululemon, which has been actively expanding its male athlete and NBA footprint since 2021, anchoring a Knicks championship campaign with its longest-standing NBA ambassador is a sharp, emotionally resonant move.
Does Clarkson’s historic championship win give Lululemon a stronger foothold in Asian and Filipino markets, where his influence is enormous? With Clarkson heading into unrestricted free agency, will his next NBA destination affect how Lululemon activates his partnership going forward?
