- Tatti Lashes has named Olivia Attwood its new celebrity ambassador, fronting the brand's Pre-Glued lash collection, announced July 14, 2026.
- Attwood designed her own exclusive style, the Olivia Pre-Glued Strip Half Lash, launching alongside five new designs from the brand.
- The deal formalizes a relationship dating back to Attwood's 2017 Love Island run, when she began organically wearing and tagging the brand.
- Tatti Lashes CEO Elliot Barton says the partnership prioritized authenticity over expanding the product line.
Tatti Lashes has named Olivia Attwood as its newest celebrity ambassador, tapping the Love Island alum and Bad Boyfriends presenter to front its Pre-Glued lash collection.
To mark the deal, Attwood designed her own exclusive style, the Olivia Pre-Glued Strip Half Lash, launching alongside five brand-new designs from the false-lash label.
Tatti Lashes CEO Elliot Barton told Cosmetics Business the pairing was years in the making, noting Attwood has worn the brand since her 2017 Love Island run and repeatedly tagged the company organically in her get-ready-with-me content. Attwood echoed that sentiment, calling Tatti Lashes her long-time go-to brand.
Barton said expanding the lineup wasn’t the goal. Attwood’s contribution includes one lash she co-designed from scratch, plus a curated edit of Tatti bestsellers, packaged as a limited-edition kit.
This is Tatti Lashes’ second major celebrity tie-in in recent memory, following a full collection built with Khloé Kardashian featuring a strip lash, an individual day-to-night duo and a curved applicator.
For Attwood, the ambassadorship lands amid a packed 2026. In April, she became the face of THG-owned retailer Lookfantastic, and in July she launched her own ready-to-drink cocktail brand, Savano, backed by distributor Babco and stocked in Sainsbury’s.
The Tatti deal also fits a wider pattern of beauty brands leaning on long-term, authentic users rather than one-off faces, similar to Ali Larter’s ambassador deal with SkinCeuticals, signed after two decades as a genuine customer, and Little Simz’s new role as Miu Miu Beauty’s UK ambassador this month.
Takeaways
This deal is less “brand signs celebrity” and more “brand formalizes a years-long fan.” Attwood was wearing and promoting Tatti Lashes for free since 2017; turning that into a paid, co-designed partnership is about as low-risk as beauty marketing gets. It also shows brands are increasingly comfortable letting genuine product history, not celebrity wattage alone, drive the pitch.
Does an unpaid, years-long organic relationship make a brand deal more trustworthy to shoppers than a cold celebrity signing? With Attwood now juggling Lookfantastic, Savano and Tatti Lashes, how many simultaneous partnerships can one influencer credibly hold?
