- Television personality Olivia Attwood has launched Savano, a premium new ready-to-drink (RTD) cocktail brand.
- Developed in partnership with award-winning distributor Babco, the brand secured a seven-figure nationwide retail listing with supermarket giant Sainsbury’s, alongside immediate availability on Amazon and its official direct-to-consumer storefront.
- Attwood announced the launch from Ibiza while cleverly addressing public romance rumors involving her close friend and radio co-host Pete Wicks.
- The business move marks Attwood's official shift from a traditional brand ambassador to a company founder.
Television personality Olivia Attwood has officially launched her new premium ready-to-drink cocktail company, Savano.
Developed alongside beverage distributor Babco, the line secured a major seven-figure nationwide stocking deal with supermarket giant Sainsbury’s, launching simultaneously via Amazon and the brand’s direct-to-consumer store.
Debuting with a Riviera-inspired aesthetic, the initial lineup features three bartender-crafted serves: a Hot Honey Margarita, a Caipirinha, and a Moscow Mule.
The announcement arrived during Attwood’s holiday in Ibiza with Pete Wicks, her co-host on KISS FM’s The Sunday Roast. Following intense fan speculation regarding their relationship status, she humorously noted on social media that the only “hard launch” happening was her new business venture.
This entrepreneurial transition aligns with other prominent creator-led rollouts this month, such as when Megan Moroney launched Calliope fragrance with Scent Beauty to deliver authentic signature products directly to her fans, or when Megan Thee Stallion launched Hot Girl Summer Eau de Parfum with Coty to expand her personal brand ecosystem.
Olivia Attwood first gained fame on ITV’s Love Island in 2017. She has since reached several major career milestones, hosting prominent series like Bad Boyfriends and ITV2’s The Heat, alongside her critically acclaimed investigative documentary series Olivia Attwood: Getting Filthy Rich.
Her recent brand endorsements include serving as an ambassador for jewelry line Abbott Lyon, online retailer AliExpress, and beauty giant Boots. She was also named the face of Garnier GOOD hair dye and launched a summer fashion collection with River Island.
Meanwhile, Wicks continues to find massive success as the co-host of the chart-topping Staying Relevant podcast.
Reflecting on her business pivot, Attwood explained that after a decade of fronting major marketing campaigns for top-tier companies, moving from an ambassador to an active founder represents an exciting new chapter. The rollout immediately introduces Savano to consumers across the United Kingdom.
Takeaways
Transitioning from an influencer or brand ambassador to a true business founder grants celebrities full creative ownership and far larger financial upside, turning temporary internet hype into long-term corporate equity.
Furthermore, using personal life buzz, such as viral relationship rumors, to direct the public eye toward a commercial launch demonstrates masterful modern PR coordination.
Will more reality television alumni ditch traditional endorsement contracts to become equity-owning founders? Can independent, celebrity-backed ready-to-drink cocktail brands maintain long-term space on supermarket shelves against legacy liquor conglomerates?
