- Colston Loveland has signed with 3 Arts Sports for brand partnerships and off-field representation.
- He continues with WIN Sports Group and agents Joel Segal and Brian Ayrault for on-field football representation.
- The move follows a breakout rookie season with the Chicago Bears, where Loveland caught 58 passes for 713 yards and 6 touchdowns.
- He joins a 3 Arts Sports roster that already includes Travis Kelce, Myles Garrett, Jayden Daniels, Sophie Cunningham, and Lonzo Ball.
Colston Loveland is building out his team off the field. The Chicago Bears tight end has signed with 3 Arts Sports for brand partnerships and off-field representation, while staying with WIN Sports Group and agents Joel Segal and Brian Ayrault for football matters.
3 Arts Sports is the athlete-management arm of Lionsgate-backed 3 Arts Entertainment, co-headed by brothers Aaron Eanes and Andre Eanes, who built A&A Management Group in Cleveland before its 2025 acquisition by 3 Arts.
The firm has quickly stacked its sports roster, most recently adding free-agent guard Lonzo Ball, who signed with 3 Arts Sports for the same off-field split just last week.
Loveland’s football representation traces back to Segal and Ayrault, who negotiated his four-year rookie contract with the Bears while at WME Sports, before that division spun off into WIN Sports Group in 2025 under new NFL conflict-of-interest rules.
The timing tracks with Loveland’s rising profile. The 10th overall pick in the 2025 NFL Draft out of Michigan, where he won a national championship and earned All-American honors, Loveland finished his rookie year strong, highlighted by a game-winning touchdown against the Bengals and a big playoff performance versus Green Bay.
The signing also fits a wider pattern of talent adding standalone business teams, not unlike how Emma Hayes recently added YMU for management work alongside her existing team.
Takeaways
Splitting on-field and off-field representation used to be a veteran’s move. Landing a second-year breakout tight end signals 3 Arts Sports is betting on upside early, not waiting for a finished résumé.
Does locking in brand representation this soon change how Loveland approaches endorsements heading into Year 2? And as entertainment companies like 3 Arts and Lionsgate move deeper into athlete management, what does that mean for how player brands get built going forward?
