- Lonzo Ball has signed with 3 Arts Sports for brand partnerships and off-field representation.
- He remains with Klutch Sports Group and Rich Paul for on-court representation.
- The move comes as Ball is an unrestricted free agent, weeks removed from being waived by the Utah Jazz.
- He joins a 3 Arts Sports roster that already includes Travis Kelce, Myles Garrett, Jayden Daniels, and Sophie Cunningham.
Lonzo Ball is adding a new team off the court. The free-agent guard has signed with 3 Arts Sports for brand partnerships and off-field representation, while staying with Klutch Sports Group and agent Rich Paul for basketball matters.
The deal is led by Aaron Eanes and André Eanes, co-heads of 3 Arts Sports, the athlete-management arm of Lionsgate-backed 3 Arts Entertainment.
The firm has built a fast-growing sports roster this past year, adding Travis Kelce, Myles Garrett and NFL Rookie of the Year Jayden Daniels, and most recently WNBA star Sophie Cunningham, who signed on to expand into media and entertainment.
For Ball, it’s another stop on a well-traveled representation path. He started with family friend Harrison Gaines, who has since built SLASH Sports & Entertainment into a firm big enough to land Kawhi Leonard.
Ball later moved to CAA, briefly joined Roc Nation Sports alongside brothers LiAngelo and LaMelo, then settled with Klutch and Rich Paul in 2020.
Timing matters here. Ball is currently a free agent after Utah waived him in February, following a trade from Cleveland.
Injuries have limited him to partial availability since suffering a major knee injury during the 2021-22 season. Ball has yet to regain the durability that defined the early part of his career, appearing in just 35 games over the past two seasons after missing two full years due to a serious knee injury. However, he’s still a recognizable name carrying the built-in audience of the Ball family brand.
3 Arts Sports will oversee Ball’s commercial opportunities and off-court ventures separate from wherever he lands on the court next, echoing the broader trend of veteran players expanding off-court, following names like Baron Davis, who signed with Buchwald for representation after his playing days.
Takeaways
Splitting on-field and off-field representation isn’t new, but it’s becoming the default for athletes with name recognition that outlasts their production on the court.
Despite appearing in just 35 games in each of the past two seasons following his lengthy injury layoff, Ball has remained a recognizable commercial figure whose brand appeal extends beyond his on-court production.
For 3 Arts Sports, adding Ball alongside Kelce, Garrett, Daniels and Cunningham signals they’re not waiting for MVP-caliber résumés; familiarity and cultural reach are enough to get in the room.
Does Ball’s marketability outweigh the uncertainty around his playing future? Could this signing help Ball land a roster spot by keeping his profile visible during free agency? What does the growing split between on-field agents and off-field managers mean for how young athletes build their teams?
