- REGARD signs with Active Talent Agency for worldwide live music and touring representation, with agent Aaron Cook leading the deal.
- The move follows over 7 billion combined streams, 10+ Top 10 singles, and stages including Tomorrowland and Ushuaïa Ibiza.
- The signing adds REGARD to ATA's fast-growing 2026 EDM roster, alongside recent additions like Darude, DJ GUESTLIST, and Nathan Dawe.
REGARD, the Kosovo-born DJ and producer behind the global smash “Ride It,” has signed with Active Talent Agency for live music and touring representation worldwide. Agent Aaron Cook will lead the partnership.
Since his 2019 breakout, REGARD (born Dardan Aliu) has amassed more than 7 billion combined streams, 10-plus Top 10 singles, and multiple Platinum certifications, with hits including “Ride It,” “You,” and “Secrets” alongside RAYE.
He’s played Tomorrowland and held a residency at Ushuaïa Ibiza and opened 2026 with “Higher Love,” a February release with Carston via Universal Music.
Active Talent Agency, the Manchester-based EDM specialist, has been stacking its dance roster all year. It recently landed Finnish icon Darude, added Berlin’s DJ GUESTLIST, and signed Nathan Dawe. REGARD’s addition gives ATA another globally recognized headliner heading into the back half of 2026.
Takeaways
This is a heavyweight pickup for ATA. REGARD isn’t chasing his first break; he’s a decade-proven global hitmaker, and pairing him with Aaron Cook, fresh off closing the Darude deal, signals that ATA is building toward being the agency for legacy-level dance acts, not just rising talent.
Could this deal put REGARD in the running for a 2026 Tomorrowland mainstage set instead of a guest slot? Does “Higher Love” signal a bigger 2026 release run to match his new representation?
