- Nike and Jacquemus have unveiled "Les Bleus by Jacquemus," a 7-piece capsule for France's national team fronted by Kylian Mbappé, Ousmane Dembélé, and Michael Olise ahead of FIFA World Cup 2026.
- The drop includes France's official pre-match jersey, the revamped Cryoshot Tiempo R10 football boot in black leather with tricolour accents, an Anthem jacket, and gender- and age-inclusive Dri-FIT Academy Pro shirts, all styled in the French blue, white, and red palette.
- The capsule is the most football-focused installment yet in the Nike x Jacquemus partnership, which launched in 2022 and has featured collabs inspired by vintage ACG, the Air Force 1, the Moon Shoe, and now the French pitch.
- The collection is part of Nike's "Nike X2" World Cup initiative pairing seven national federations with fashion labels, with the French edition benefiting youth sports nonprofit Sport dans la Ville.
Nike and Jacquemus have dropped “Les Bleus by Jacquemus,” a 7-piece capsule for France’s national team at FIFA World Cup 2026 (June 11–July 19).
Kylian Mbappé, Ousmane Dembélé, and Michael Olise front the campaign, joined by teammates Désiré Doué, Aurélien Tchouaméni, Marcus Thuram, and Warren Zaïre-Emery.
Simon Porte Jacquemus rooted the collection in a childhood navy Nike tracksuit, channeling 1990s football culture into clean, tricolor-accented pieces. The headline item is a jersey France will wear as their official pre-match shirt this summer.
The Cryoshot Tiempo R10 boot arrives in black leather with blue and red touches; the line also includes a lightweight Anthem jacket and Dri-FIT Academy Pro shirts for men, women, and children.
The capsule supports nonprofit Sport dans la Ville, which has helped youth in underserved communities through sport since 1998.
The Nike x Jacquemus pairing, active since 2022 and most recently spotlighted through Solange Knowles fronting the Moon Shoe campaign, marks its most football-forward chapter yet.
Off the pitch, Dembélé, the 2025 Ballon d’Or winner who led PSG to a historic domestic and European treble, just signed as Zegna’s first-ever football global ambassador, having also long held a boots deal with Adidas.
Olise wrapped a breakout Bundesliga season with Bayern Munich, tallying 15 goals and 19 assists in 2025–26.
Mbappé, who appeared in a LEGO FIFA World Cup campaign alongside Messi and Ronaldo and became Fairmont Hotels’ first Wellness Ambassador in April 2026, captains France with an endorsement portfolio that also includes Dior and Oakley.
The capsule is part of Nike’s “Nike X2” program linking seven national federations with fashion labels: Palace for England, NOCTA for Canada, and Patta for the Netherlands, among others.
Takeaways
The timing here is impossible to ignore. Nike and Jacquemus aren’t just selling a jersey, they’re positioning Les Bleus as a cultural event, not just a football squad.
By anchoring the campaign around Mbappé, Dembélé, and Olise, three players arguably at the center of every pre-tournament conversation in France, the brands have tapped into a genuine footballing narrative: the most talented French front line in a generation, and the fashion world is paying attention.
What’s particularly sharp about this drop is how personal it feels. Jacquemus didn’t bring in a footballer as a prop. He built the entire concept from his own memory of a childhood Nike tracksuit, and then placed France’s biggest stars inside that personal story. That kind of creative authenticity is increasingly rare in sports collabs and harder to fake.
Nike’s “Nike X2” program also signals a broader ambition: to make the 2026 World Cup a fashion moment as much as a sports moment, enlisting credible voices from streetwear and luxury to speak to seven different national fan bases simultaneously.
Pairing Jacquemus with France, Palace with England, and NOCTA with Canada isn’t random, each pairing carries genuine cultural weight.
And from a commercial standpoint, having Dembélé (fresh off a Ballon d’Or), Olise (the most exciting young winger in the Bundesliga), and Mbappé (the sport’s biggest global star) all in the same campaign frame gives this collection unprecedented reach across markets and age groups.
Does the success of Nike x Jacquemus’s football pivot signal a permanent expansion of the collaboration into sport, or is this a one-off World Cup moment? Nike’s “Nike X2” program has placed luxury and streetwear labels at the center of national team culture. Could this become a permanent model, replacing more traditional federation kit deals?
