- Sara Ali Khan joins Longines as "Friend of the Brand," appearing alongside "Ambassador of Elegance" Henry Cavill in a joint luxury campaign anchored at Royal Ascot 2026 (June 16–20).
- Both stars attended Royal Ascot 2026 (June 16–20) as official Longines representatives, co-presenting the Royal Hunt Cup prize alongside Longines President and CEO Patrick Aoun.
- Sara Ali Khan wore the new Longines Master Collection at the event; Henry Cavill wore a rare vintage 1926 Longines monopusher chronograph powered by the brand's historic calibre 13.33Z.
- The collaboration marks a significant global crossover moment, bringing together Bollywood and Hollywood under one Swiss luxury brand, and positions Khan as one of the few Indian actresses currently fronting international luxury watch campaigns.
Sara Ali Khan has added another international milestone to her growing portfolio, linking up with Swiss luxury watchmaker Longines as Friend of the Brand, appearing alongside the brand’s Ambassador of Elegance, Henry Cavill.
The two starred together in a global campaign shot in an elegant, vintage-inspired style that has already sent social media into a frenzy, with Khan posting “A royal affair with @longines” to her audience.
The collaboration came to life at Royal Ascot 2026, where both actors presented the Royal Hunt Cup prize alongside Longines CEO Patrick Aoun. Khan wore a piece from the newly launched Longines Master Collection, while Cavill donned a century-old 1926 monopusher chronograph reflecting the brand’s deep heritage.
This is Sara Ali Khan’s first known association with Longines, joining a distinguished Indian roster that previously featured Aishwarya Rai Bachchan, who served as a Longines Ambassador of Elegance for nearly two decades.
On the brand side, Longines has built its celebrity lineup around personalities like Kate Winslet, Jennifer Lawrence, and Regé-Jean Page, and Cavill’s own coastal campaign film for Longines, released in March 2026, already set a strong visual template for this pairing.
For Khan, the Longines deal adds a luxury dimension to a portfolio that already spans Asian Paints, Biotique, and Acko General Insurance. On-screen, she currently has Golmaal 5 and multiple other films in production, following her roles in Sky Force and Metro in Dino (both 2025).
For Henry Cavill, this deepens an active brand partnership with Longines as he gears up for an equally loaded 2026 slate that includes In the Grey (May 2026) and the Warhammer 40,000 Amazon series.
Takeaways
This deal is smart on every level. Longines doesn’t just get two globally recognizable faces, it gets a deliberate cultural bridge between Bollywood and Hollywood at a moment when the global luxury market is aggressively courting Indian consumers.
With Priyanka Chopra fronting Bentley and Deepika Padukone already a Louis Vuitton first, Sara Ali Khan stepping into a Longines campaign, alongside one of Hollywood’s most polished leading men, signals that her team is thinking bigger than domestic brand deals.
For Longines, bringing an Indian “Friend of the Brand” into the mix alongside Henry Cavill is a calculated move to unlock South Asian consumer sentiment at scale, a market that’s increasingly driving global luxury sales growth.
Could this Longines collaboration open the door for Sara to cross over into more international campaigns the way Deepika Padukone and Priyanka Chopra have? Is pairing two stars from different entertainment industries a new playbook luxury brands should adopt more widely?
