- Lucien Laviscount returns for year two of his Schweppes partnership, fronting the new "With Time, Comes Taste" platform.
- The campaign launches the brand's newest flavor, Schweppes Cherry Pepper Soda, combining sour cherry with black pepper.
- A stripped-back hero film and multi-channel rollout (digital, social, PR, influencer) launched June 18, 2026, developed by Ogilvy UK.
- The push arrives alongside Laviscount's busy 2026, including People We Meet on Vacation and Tyler Perry-produced thriller Strung.
Lucien Laviscount is back behind the bar for Schweppes, fronting the mixer brand’s new global platform, “With Time, Comes Taste.” The campaign, which launched June 18, introduces Schweppes Cherry Pepper Soda, a bold mix of sour cherry and black pepper aimed at adventurous summer drinkers.
It’s the second year Laviscount has played frontman for the 1783-founded brand, following last year’s Tropical Soda push. “The new Cherry Pepper Soda feels modern and playful,” he said, adding that Schweppes’ “timeless, sophisticated feel” made the partnership an easy yes.
The rollout, developed by Ogilvy UK, spans digital, social, PR and influencer activations, echoing how other stars have recently anchored beverage launches, including Becky G’s Alani Nu energy drink debut and Kristin Cavallari’s Fizzen rollout at Target.
Off the bottle, Laviscount stays busy: he stars in Netflix’s People We Meet on Vacation and the Tyler Perry-produced thriller Strung, alongside reprising Alfie in Emily in Paris season five this fall.
Takeaways
Multi-year ambassador deals are becoming the norm over one-off endorsements, brands clearly want continuity, not just a famous face for a single ad cycle. Schweppes is betting Laviscount’s “effortless charm” carries real shelf impact for a niche flavor like cherry-pepper.
Could “slow down and savour” messaging resonate in an always-on social media culture? Are returning ambassador deals more effective than one-time campaigns for consumer trust?
