- Kaia Gerber becomes the first-ever Creative Partner in Residence for body care brand Uni.
- The deal launches with a campaign for Uni's 24-Hour Body Serum, Plush Marine Shower Oil, and Golden Microalgae Body Oil, shot by Theo Wenner.
- The partnership coincides with Uni's expansion into 1,600+ Ulta Beauty stores nationwide starting July 12.
- The role goes beyond ambassadorship: Gerber will work on content, product development, and brand strategy.
Kaia Gerber is officially Uni’s first Creative Partner in Residence. The deal grew organically: after receiving Uni’s 24-Hour Body Serum as a gift, Gerber became so obsessed that she reached out directly to founder Alexandra Keating, sparking what turned into a formal partnership.
The campaign, shot by photographer Theo Wenner, features Uni’s serum alongside its shower oil and microalgae body oil. It arrives as Uni expands into more than 1,600 Ulta Beauty stores nationwide on July 12.
This isn’t Gerber’s only recent brand move. She’s fronted Vuori’s spring/summer 2026 campaign, starred in Re/Done’s “Shortcuts” campaign launch after joining as an investor and creative partner, and appeared alongside Jack Harlow and Jimmy Butler in Snapchat’s AR glasses launch.
Uni, founded in 2022, has also built organic ties with Julianne Moore, Miley Cyrus, and Christy Turlington, but Gerber marks its first formalized creative title.
Takeaways
Gerber’s playbook in 2026 is clear: she’s not just modeling, she’s becoming an equity stakeholder and creative voice across the brands she actually uses: Re/Done, Vuori, and now Uni.
Brands clearly want more than a face; they want someone embedded in the product itself, and Gerber’s organic, DM-the-founder origin story is becoming her signature pitch.
Is the “I found them, they didn’t find me” narrative becoming the new gold standard for celebrity-brand authenticity? Could Gerber’s growing portfolio of creative/investor roles signal a shift away from traditional one-off ambassadorships industry-wide?
