- Ashley Graham and Breescape have launched a co-designed cooling bedding collection targeted at women who struggle with nighttime overheating, including new mothers, women in perimenopause, and busy professionals.
- The collection includes a Cooling Comforter 2.0, Cooling Sheet Set, and Cooling Pillowcases, all featuring an exclusive "Ashley Stripe" design built on Breescape's patented BlendTek fabric technology.
- Independent testing showed 91% of users found Breescape's materials cooler than competing cooling products, with 93% rating the comforter as more breathable throughout the night.
- This marks Ashley Graham's first partnership with Breescape; her recent brand work also includes a JCPenney plus-size collection (Fall 2025), a Zales Mother's Day campaign, and an ambassador role with wellness brand OLLY.
Ashley Graham is taking her brand empire into the bedroom, literally. The supermodel and entrepreneur has teamed up with cooling sleep brand Breescape to launch a co-designed bedding collection built specifically for women who overheat at night.
The line was designed for women with busy lives who often miss out on quality sleep, with nighttime overheating being a key disruptor for new mothers, women navigating perimenopause, and working professionals.
The collection features a Cooling Comforter 2.0, Cooling Sheet Set, and Cooling Pillowcases, all in an exclusive “Ashley Stripe” colorway. The products are built on Breescape’s patented BlendTek fabric, which promotes airflow, moisture-wicking, and an all-night cool-to-the-touch feel.
In testing, 91% of people said Breescape’s materials felt cooler than other leading cooling products, and 93% found the comforter more breathable all night.
This is Graham’s first collaboration with Breescape, and it fits squarely into a busy stretch of brand activity. She recently fronted a Mother’s Day campaign for Zales and designed an inclusive collection with JCPenney that launched Fall 2025. She also served as brand ambassador for wellness supplement company OLLY in 2025.
On the brand side, Breescape has previously partnered with sleep expert Kelly Murray for a women’s health awareness campaign on hormonal sleep disruption.
Graham also co-founded Lucci, a modern Lambrusco wine brand, and appeared in The Devil Wears Prada 2, underscoring a career built on ventures that go well beyond modeling. She has consistently prioritized partnerships that feel genuine to her and her audience.
Takeaways
Ashley Graham stepping into the sleep and home category isn’t random, it’s a calculated move. She’s spending more time in lifestyle and wellness spaces where her audience (women balancing family, work, and health) actually live.
Breescape, still a growing brand, gets instant credibility and reach by attaching to one of the most recognizable faces in body-inclusive fashion and wellness.
What’s smart here is the specificity: this isn’t a vague “wellness” play. It targets a real, underserved pain point, women overheating at night, with science-backed product claims to back it up.
Is the sleep and bedding category the next big frontier for celebrity brand partnerships, following fashion and beauty? Could this Breescape partnership evolve into something bigger, like an equity stake or an expanded product line?
