- Alex Hormozi and wife Leila Hormozi, co-founders of Acquisition.com, have signed with Creative Artists Agency (CAA), along with Acquisition.com CEO Sharran Srivatsaa.
- CAA will develop speaking engagements, digital and brand partnerships, podcasts, and live touring opportunities for the Hormozis and Srivatsaa.
- Acquisition.com now boasts over $250 million in annual revenue and 37 portfolio companies, making this one of CAA's biggest creator-economy signings.
- The Hormozis continue with Align Public Relations for publicity, keeping their existing PR setup in place alongside the new CAA deal.
Creative Artists Agency (CAA) has signed entrepreneur and content creator Alex Hormozi, along with wife and business partner Leila Hormozi and Acquisition.com CEO Sharran Srivatsaa, in a wide-ranging deal spanning speaking, brand partnerships, podcasts, and live touring.
The signing arrives as the creator economy continues to reshape Hollywood, with digital personalities fueling studio pipelines and redefining what stardom looks like. CAA has been aggressively expanding in this space, the agency recently made similar moves with digital creators, including QTCinderella’s CAA signing and Chriselle Lim’s CAA deal.
Alex and Leila previously built and exited Gym Launch and Prestige Labs, sold to a private equity sponsor for $46.2 million in 2021, before launching Acquisition.com that same year. Alex’s books, $100M Offers, $100M Leads, and $100M Money Models, have cemented his standing as a go-to voice for entrepreneurs looking to scale.
Leila hosts the BUILD with Leila Hormozi podcast and publishes Leila’s Letters, a weekly newsletter with a following of 1.5 million on Instagram.
The Hormozis continue with Align Public Relations for publicity. This marks their first major formal agency representation, a significant step in professionalizing a media operation that has largely been self-built.
Takeaways
This signing is bigger than it looks. Alex and Leila Hormozi have built one of the most engaged business-focused audiences on the internet, almost entirely without traditional Hollywood infrastructure. Signing with CAA signals they’re ready to monetize that audience at a much larger scale: think sold-out arena tours, major brand deals, and mainstream media crossovers.
It also tells you something about where CAA is placing its bets. They’re not just signing entertainers anymore, they’re signing operators, founders, and educator-influencers whose followings are deeply loyal and commercially lucrative. The Hormozi audience doesn’t just watch; it buys, hires, and invests.
For the broader creator economy, this is a validation moment. The line between “influencer” and “entertainment talent” is effectively gone.
With CAA now in their corner, could Alex Hormozi become the first business creator to headline a live touring event at an arena scale? Will this deal fast-track a mainstream TV or streaming project for Alex or Leila?
