- Chriselle Lim has signed with Creative Artists Agency (CAA) for digital representation, marking her first major agency deal.
- Lim is the Creative Director of fragrance brand Phlur, which she helped transform into a global name before it was acquired by private equity firm TSG Consumer Partners in 2025, with Lim retaining her title and an ownership stake.
- She brings 6 million social media followers to the table, built on emotion-led storytelling across fashion, beauty, and personal life content.
- Lim continues her existing relationships with Idalia Inc. for management and align Public Relations for publicity.
Chriselle Lim has signed with Creative Artists Agency (CAA) for digital representation. The deal places Lim under CAA’s fast-growing Creators division, which has been aggressive in signing top digital talent.
The Hollywood entertainment and sports agency will support Lim as the blogger-turned-entrepreneur expands at the intersection of fashion, beauty, and the creator economy, backed by a social media following of 6 million.
Lim joined fragrance brand Phlur in 2021 as Creative Director and has since led a major turnaround of the brand. In 2025, Phlur was acquired by private equity firm TSG Consumer Partners, with Lim retaining her creative director title and an ownership stake.
Beyond fragrance, Lim is no stranger to going viral. Her 2023 “divorce cake” video, which marked the end of her marriage, drew massive attention online and further cemented her as one of the most authentic voices in the lifestyle creator space.
She has collaborated with luxury houses including Chanel, Louis Vuitton, and Dior, and serves as an ambassador for Baby2Baby and a board member of Fashion Trust U.S.
CAA Creators has been on a notable signing spree in the digital and lifestyle space. The agency recently signed digital creator Ben Azelart and actress and content crossover talent Brianne Howey.
Lim continues with Idalia Inc. for management and retains align Public Relations for all publicity.
Takeaways
Chriselle Lim isn’t just an influencer, she’s a full-stack entrepreneur with a proven track record of building brands from the inside.
Her move to CAA signals that she’s ready to play a much bigger game: think brand partnerships at scale, potential entertainment crossovers, and a stronger foothold in the rapidly evolving creator economy.
CAA Creators continues to position itself as the go-to agency for fashion-forward digital talent that straddles lifestyle and business.
With the creator economy increasingly driving Hollywood deals, is agency representation becoming the new standard for top-tier influencers? Could this deal push Lim toward global campaigns, TV, or even film, and would her audience follow her there?
