- Ben Azelart has signed with CAA for representation across all areas in digital media.
- Azelart commands 80M+ followers across platforms, with 50M+ YouTube subscribers and over 12 billion total views, making him one of the most-followed creators in the youth space.
- His Stay Wild brand is now a full production company with 20+ staff, three sound stages, and a post-production suite, generating 7.1 billion views across five channels in 2025 alone.
- Azelart recently appeared on Netflix's reality competition series Inside Season 3, produced by The Sidemen, expanding his footprint beyond digital content.
Ben Azelart has officially signed with Creative Artists Agency (CAA) for representation. The 24-year-old Texas-born creator, once a competitive skateboarder, has built one of YouTube’s most dominant youth brands, racking up 50M+ subscribers and 12B+ total views.
His Stay Wild label has locked in major brand partnerships with Lego, Red Bull, and Epic Games, and has since evolved into a full-scale production company with 20+ full-time employees, three sound stages, and an in-house post-production suite operating out of Orange County.
Azelart’s five-channel network pulled 7.1 billion views in 2025 alone, cementing him as a serious media operator, not just a creator. He was also a cast member on Netflix’s Inside Season 3, produced by UK YouTube collective The Sidemen, signaling his crossover into traditional entertainment. He had previously been managed by Max Levine.
The CAA signing follows the agency’s aggressive push into the creator economy. The agency recently signed actress Rosie Sheehy and filmmaker Greta Gerwig, further expanding its all-areas roster strategy beyond traditional Hollywood talent.
Takeaways
This signing is bigger than a typical agency deal, it’s a statement. When a creator with 80 million followers, a fully operational production company, and blue-chip brand partners like Lego, Red Bull, and Epic Games walks into CAA, it signals that the line between Hollywood and the creator economy is officially gone.
Azelart isn’t being signed as an influencer looking for a TV break. He is the media company, and CAA is locking in infrastructure around a proven operator.
For CAA, this deepens a clear pattern. The agency has been aggressively building out its digital media division, signing creators with business acumen, not just follower counts.
Azelart fits that profile perfectly: Stay Wild generates billions of views annually, has its own stages, and manages end-to-end content production. CAA gives that machine access to wider brand deal pipelines, entertainment crossovers, and long-form development opportunities.
Will CAA push Ben Azelart into scripted or unscripted TV development, building on his Inside Season 3 appearance? Does this signing put pressure on other mega-creator managers to upgrade their clients’ agency representation?
